First off, I'm not posting this to complain so much as I am to provide some information for other advertisers who may be considering Azoogle.
My company started working with them back in Nov of 2006 on a straightforward credit score improvement product.
Azoogle wanted a $10K deposit up front, which was later reduced to $5K, in order for us to have our product placed into their network. So we forked over the cash, and provided the additional info they wanted. About two weeks later, the offer was "live" on their network. At this point, we were expecting to see some sales. Nothing out of the ordinary, but let's say up to 5 per day. Fast forward about 1.5 weeks ahead, it's the second week of December and we have not seen a single conversion, nor did we receive ANY traffic from Azoogle.
Now December may not be the ideal time to expect great figures for this type of product, but zero was just unacceptable. Our azoogle rep was at first unresponsive, but a good 5 weeks into the process, the rep started providing us with generalized responses to specific questions...not very confidence-inspiring. Finally, the peak of our Azoogle experience happened early this month, when someone sent out a large emailing...we got a lot of traffic, but only a few sales off that - a pathetic .3% conversion rate.
All the while, we were asking for some kind of feedback or stats from Azoogle that we could examine in comparison with our own, so that we might improve the website or make tweaks to improve its performance. Their response was to wait until the end of the month, when our offer woudl be included in a mailing. After having us wait, they decided not to include the offer in the mailing, instead they wanted to remove it from their network and forget about it. At this point, we had no argument with that, and we are expecting a refund of our remaining $5K deposit.
Some problems with Azoogle, at least as it was portrayed by our rep, is that they really seem to be too focused on their affiliates and not so much the advertisers - THE ONES PAYING EVERYONE. A lot could have been done to revise and improve the offer, but nothing was done. We had no idea who was promoting our offer, so we could not do anything like make a custom landing page or whatever. Azoogle also demanded a ridiculously high payout per conversion, forcing us to sell the product at a higher price than we originally intended (hey, we're trying to make money too you know). There is very little flexibility with what we can do to entice affiliates, or to tweak our offer.
I personally suspect that the main reason our offer performed so poorly is that it was not a ringtone offer....so we're going to revise the product, change it up and promote it ourselves thru PPC...we just wanted to try something a little different this time, but we always find ourselves coming back to gool ol' PPC.
My company started working with them back in Nov of 2006 on a straightforward credit score improvement product.
Azoogle wanted a $10K deposit up front, which was later reduced to $5K, in order for us to have our product placed into their network. So we forked over the cash, and provided the additional info they wanted. About two weeks later, the offer was "live" on their network. At this point, we were expecting to see some sales. Nothing out of the ordinary, but let's say up to 5 per day. Fast forward about 1.5 weeks ahead, it's the second week of December and we have not seen a single conversion, nor did we receive ANY traffic from Azoogle.
Now December may not be the ideal time to expect great figures for this type of product, but zero was just unacceptable. Our azoogle rep was at first unresponsive, but a good 5 weeks into the process, the rep started providing us with generalized responses to specific questions...not very confidence-inspiring. Finally, the peak of our Azoogle experience happened early this month, when someone sent out a large emailing...we got a lot of traffic, but only a few sales off that - a pathetic .3% conversion rate.
All the while, we were asking for some kind of feedback or stats from Azoogle that we could examine in comparison with our own, so that we might improve the website or make tweaks to improve its performance. Their response was to wait until the end of the month, when our offer woudl be included in a mailing. After having us wait, they decided not to include the offer in the mailing, instead they wanted to remove it from their network and forget about it. At this point, we had no argument with that, and we are expecting a refund of our remaining $5K deposit.
Some problems with Azoogle, at least as it was portrayed by our rep, is that they really seem to be too focused on their affiliates and not so much the advertisers - THE ONES PAYING EVERYONE. A lot could have been done to revise and improve the offer, but nothing was done. We had no idea who was promoting our offer, so we could not do anything like make a custom landing page or whatever. Azoogle also demanded a ridiculously high payout per conversion, forcing us to sell the product at a higher price than we originally intended (hey, we're trying to make money too you know). There is very little flexibility with what we can do to entice affiliates, or to tweak our offer.
I personally suspect that the main reason our offer performed so poorly is that it was not a ringtone offer....so we're going to revise the product, change it up and promote it ourselves thru PPC...we just wanted to try something a little different this time, but we always find ourselves coming back to gool ol' PPC.
