Do most adsense alternatives not work well with EMD/microniches?

paulseowork

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Nov 15, 2011
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I want to build some microniche sites, but I'm having trouble thinking of good monetization for a lot of competitive keywords, other than adsense.

For example, pretend "nyc plumbers" has high volume, low competition, and high CPC (totally making that up as an example). Then adsense would be great for a "nyc plumbers" site.

The alternatives don't sound like they will convert well.

Amazon - a book on plumbing or a new plumbing tool - nope, not really, the user wants to find a plumber in nyc.

Clickbank - lol no, unless there is a DIY top 10 plumbing projects ebook

Ebay - mail order a plumber? I don't think so

Small time advertisers probably don't even have enough clients to pull good geotargted ads (i.e. no one is paying for nyc-specific plumbing ads except with adwords).

A user searching for "nyc plumber" wants to find a good nyc plumber, and I can't really think of a monetization scheme that meshes with this, other than adsense.

Is this a general problem with microniche keywords, or am I missing something?

I worry about investing in adsense-only microniches because of potential deindexing/banning/annoying google antics, but most keywords I find or others suggest seem geared towards adsense.
 


Well, if it is local term line "nyc plumber" try rent it to some plumber in nyc. Same with other local niches like dentist city or lawyer city...
 
Is this a general problem with microniche keywords, or am I missing something?

With a term like that, I see your main two options as 1) Adsense and 2) doing a lead gen service.

But if you focus on product-related / "buying" keywords for your microniche sites, rather than info or service related keywords, you shouldn't have much trouble finding affiliate programs to promote.
 
That's why kw research is so important. No one said it was easy and thats why alot of us just buy emds from service providers in the BST.

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Thanks, for the replies. Sounds like for these service niches, you are basically becoming a marketing agency yourself via selling ads directly or doing lead gen for local businesses. That's probably too much micro-managing to scale up, although I guess you could outsource it to some business undergrad student if it was justified. Basically become your own adsense/adwords.


Noob here, so don't quote me on it, but I thought Chikita has really low payouts, like maybe 10x lower than adsense given similar content/traffice, etc.
 
All the direct adsense alternative have worse payout.
I have had reasonable success with infolinks, but in general, adsense outperforms for these type of sites.
 
Yeah, Chitika's payouts are really low. At least they do pay, though.

A few members here have recommended media.net as an Adsense alternative.