Do you allow Facebook as a login option?
- Thread starter dmnEPC
- Start date
Yep, but many times limited features until they complete their full profile. Gets them in the door at least. 
Same goes for registrations via Google, Twitter, etc.
Same goes for registrations via Google, Twitter, etc.
Don't have much experience with this, but I'm pretty sure you'll get more registered users that way, just because it's much easier to click a couple of times than to type in all that info, I think you get their email anyway, and, if I'm not mistaken, unless they opt out you can post on their wall too.
Had to do a little digging, but I had remembered reading an article that mailchimp posted advocating NOT using social logins. Enjoy.
Social Login Buttons Aren’t Worth It | MailChimp Email Marketing Blog
Social Login Buttons Aren’t Worth It | MailChimp Email Marketing Blog
I think the fact that MailChimp posted this, makes me more likely to believe the opposite.
My biggest concern is control. The whole reason for having a website in the first place is controll. What happens when Facebook gets bankrupted, hated, or even forgoton? I remember reading somewhere they have something like a 1/3rd of the top 100,000 sites using their service. That does a lot for guaranting their relevence. But the last thing a guy needs is th cocksuckers controlling his buisness.
Is this analysis wrong? Or just biased?
Is this analysis wrong? Or just biased?
Think of a FB / Google / Twitter registration as somewhere between someone signing up as a regular user, and someone subscribing to your mailing list. Create a new segment of members, and stick them in the middle of those two things.
If they become a full user, then great. If not, it's no skin off your balls.
That logic works for me. Has there been instances where FB has censored sites using this? Whether upfront or after the fact. Deleting 2nd ammendment posts and banning usersis what's comming to mind.
I've personally always felt like it. What reason does it make to allow another site to use your customer? To me none. Make your process slick and streamlined and I doubt you have issues with signups.
I do it but in a pretty specific way to eliminate any doubt with the login.
Give them all 4 options, Facebook, Twitter, Google+ or Linkedin.
When they click that button, you need to use the correct tags to "carry" their information from the social media network to pre-populate the form, and then let them finalize the process with a click.
What you're doing here is giving them the feeling they still have "control" over their information and signup process, but making it easier for them to signup without having to fill in forms.
All while you're collecting that data to a list to then scrape and remarket on FBX.
Give them all 4 options, Facebook, Twitter, Google+ or Linkedin.
When they click that button, you need to use the correct tags to "carry" their information from the social media network to pre-populate the form, and then let them finalize the process with a click.
What you're doing here is giving them the feeling they still have "control" over their information and signup process, but making it easier for them to signup without having to fill in forms.
All while you're collecting that data to a list to then scrape and remarket on FBX.
Nice case. But having read this, one of their main points is that they don't want to harm their branding.
If you are multimillion brand, then in this sense FB button can harm you. But if you are not, especially if you are just starting up, I guess familiar logo could somehow even relax, ensure your visitor. It's like with all these "authoritative badges".
To add to this:
It's really all about your target audience.
If you're promoting a "mommy blogger" site, chances are you'll get a good amount of return for using FB, Twitter and Pinterest as logins, because they're probably logged in on the other tab anyway.
But if you're promoting a "life insurance blog for seniors" chances are you'll stray away from those logins, because as easy as they are to "one-click", that audience is just now getting comfortable with basic input forms.
It's really all about your target audience.
If you're promoting a "mommy blogger" site, chances are you'll get a good amount of return for using FB, Twitter and Pinterest as logins, because they're probably logged in on the other tab anyway.
But if you're promoting a "life insurance blog for seniors" chances are you'll stray away from those logins, because as easy as they are to "one-click", that audience is just now getting comfortable with basic input forms.