Do You "Do It"?

FromUndaCheese

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Jun 25, 2010
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I have been marketing on the internet since 2008 and have an email list of 0 people. I feel like by now I could have demo lists in the 7 figures, but instead of sending traffic to opt-in pages I just send them straight to landers. If you build CAN SPAM compliant opt-in lists (not scraped or bought), do you find it worthwhile? If so what kind of MEPS (monthly earnings per subscriber) is expected, and how long did it take til you were in the black? Say I build a demo list of Females ages 28-40 with children, or something of that nature.

Discuss. If you don't want to discuss, tits for your viewing pleasure....

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Tried it several times with different types of traffic that was already proven to be profitable for me and I never managed to make it work with an opt in.

Thing is, you're usually seeing only about 30-40% of what you'd make if you used a lander, on the same day of the opt in. So you'd have to make those lost 70% in the next few months to make it worthwhile.

I ran one campaign on 3-5k visitors per day on ppc and when I switched to opt ins I collected about 5k opt ins in 2 days but I couldn't get nowhere near profitability even after having a 2 week sequence built just for them.

Thinking about it now I might have not given it enough time because I heard some guys get to $1 opt in value after a month of monetization so who knows.

Also, I'm talking about PPC here, so it's a lot tougher to see if your model is profitable with opt ins because it takes weeks to see what might be your lifetime value of a single opt in. Whereas if you're doing SEO and building long term campaigns it might be a lot smarter to use opt ins.

You also need to understand that in opt in game you need to be a good marketer and be able to write copy. With landers there's a smaller amount of variables. AD-> lander-> offer. With opt ins you're looking at optin page, lander after opt in, email sequence, offers in the email etc...

There's also issues with: Does higher opt in rate mean higher lifetime value of the collected email? Do you need to build trust first in your sequence or will you ram them with offers? Do you create landers for each email or do you do all of your selling in your emails? Do you send one email per day, one a few days or one per week? etc etc

Bottom line is, it might work for you or it might not and you won't know till you test it out.
 
Opt ins can be great, but they are a lot of work. To send decent emails that convert, and people will keep reading, and have things that are in their interest, means work.

If you plan on spamming them blindly, that can work too, but to me, for it to really work, you need to put in work, to make it something they will read each time you send out.

Is it worth your time? Do you have the time?
 
i have never sent paid traffic directly to advertiser landing pages... I don't think I've ever sent paid traffic to a page that wasn't built for lead capture/ordering.

If you're going to capture the lead first, your job becomes a little different.

You don't want to look like a middle man, or a sales pitch, or like someone who's asking for name and email really....

For example:

You're pushing a "mom made monies online" news site. You've got your typical links on the page, but.... Instead of the full article, you have a really juicy excerpt - to read the full article requires a free account (name/email/etc.)- so instead of asking for contact info - you simply had the user "register".

Send them on to your typical lander with the full story, and hit them up with a quick welcome email and list of similar stories (other landing pages).

From here on out, all your emails will be newly reported stories rather than sales emails.


Once you get good at list management, you can start moving your users into different lists based on actions - testing new landers on certain groups BEFORE paying for new traffic.

As someone mentioned, and as you can tell from even this short post - it's obviously more complicated than direct linking, and potentially very expensive - depending on the amount of traffic you're sending/expecting to mail.

But it's worthwhile imo.


I almost forgot to post this... pics finally loaded... wow. and she eats pussy.
 
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i have never sent paid traffic directly to advertiser landing pages... I don't think I've ever sent paid traffic to a page that wasn't built for lead capture/ordering.

If you're going to capture the lead first, your job becomes a little different.

You don't want to look like a middle man, or a sales pitch, or like someone who's asking for name and email really....

For example:

You're pushing a "mom made monies online" news site. You've got your typical links on the page, but.... Instead of the full article, you have a really juicy excerpt - to read the full article requires a free account (name/email/etc.)- so instead of asking for contact info - you simply had the user "register".

Send them on to your typical lander with the full story, and hit them up with a quick welcome email and list of similar stories (other landing pages).

From here on out, all your emails will be newly reported stories rather than sales emails.


Once you get good at list management, you can start moving your users into different lists based on actions - testing new landers on certain groups BEFORE paying for new traffic.

As someone mentioned, and as you can tell from even this short post - it's obviously more complicated than direct linking, and potentially very expensive - depending on the amount of traffic you're sending/expecting to mail.

But it's worthwhile imo.


I almost forgot to post this... pics finally loaded... wow. and she eats pussy.

Gotta say...I never expected to find anything useful in this thread.