Do you write your own website copy? If so how do you do it?

erifdekciw

erifdekciw

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May 3, 2008
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I have an weird problem with where I am currently with my copywriting and sales ability and how to apply what I know onto a webpage...

So the problem is I've been doing internet marketing for a long time and just like a lot of you I've read a lot of books on copywriting, sales, marketing, etc. I'd like to say I have a lot of knowledge and experience when it comes to selling shit...

I have no problems finding a customer directly and selling personal products or services to them for $500-$3000 after an hour or two chatting with them.

I could do that all day, but I don't want to. I want to get back into the auto-pilot income of running affiliate offers... Problem is one area of this business I still haven't cracked yet is transferring that one on one selling skillset onto a website and getting someone to buy a $1 trial for example... I can get someone to pull out their wallet and spend $3000 within an hour of talking to them, but getting a $1 sale on a static webpage without using bullshit trickery is fucking hard!

People bitch about selling one on one, but its honestly one of the easiest things to do once you get use to it. You get to interact with someone and answer objections directly and shape their mentality into dropping $3000 on something they never knew existed an hour ago... Problem is I have no idea how to even go about transferring that skill onto paper.

I look at all these landing pages around the web right now and honestly a lot of the copy out there is really crappy. It amazes me at some of the pages I come across. Which is why I want to get back into it again. If these guys are still making easy money like the old days with these crappy pitches, then I'd love to see what I could cook up.

I just don't know how to translate my selling over to a static website. I've read a ton of copywriting books and a lot of pros have their own process, but all the good direct response copywriters talk about writing pitches that answer every objection as if you were talking to them one on one. Problem is that can easily turn into a 12 page sales pitch, that's just not ideal... and lets face it, you really need to be a top notch copywriter to hold someones attention for 12 pages.

So I don't want to do that, but I also don't want to do what everyone else is doing nowadays to get a sale... Which is creating fake trust, using celebrities, plastering news logos everywhere, or any other half assed tricks to sucker someone into buying. I don't doubt the effectiveness, but that's not being a real salesman, that's just being a conman.

So in summary... my question is.... Does anyone here write their own sales copy for their websites and what kind of process do you use to write it out? I'm not talking about the basics here (create a headline, etc etc). I'm curious to know what kind of approach you take when it comes to writing the copy. Do you imagine yourself talking to someone one on one, or do you stick with the 'farticle' approach, or something else? What works best for you?

And yes I know this is STS, but all the other parts of the forum are dead.
 


erifdekciw said:
If these guys are still making easy money like the old days with these crappy pitches
Click to expand...

I'd be very surprised to find out they're making decent cash. I'm sure a few do, but 99% are probably lucky to see $500/month. And the few that do make good coin are their own operations with say 10+ people working around the clock to make that happen. It doesn't happen just due to copy writing.

Anyway, I'm an absolutely shit marketer myself, and sounds like somewhat the same as you. Give me 30 - 120 mins with a potential, and I'll have them convinced I'm their man, and have them sending a deposit.

My only suggestion would be, elevate yourself. Instead of going after $3000 projects, strengthen your position somehow, and go after $30,000 projects instead. Build a team the best you can, stay on top of technology, and see where it leads.

Sounds as though you're going for the lazy "get rich quick" route, and that usually doesn't end up well for people.
 
erifdekciw said:
People bitch about selling one on one, but its honestly one of the easiest things to do once you get use to it. You get to interact with someone and answer objections directly and shape their mentality into dropping $3000 on something they never knew existed an hour ago... Problem is I have no idea how to even go about transferring that skill onto paper.
Click to expand...

Your problem isn't that you're bad at copywriting. Your problem is that you're thinking about things the wrong way.

If you can close a client in person every time, then why would you shift sales tactics? You have something that's working for you, and you need to scale that.

Here's how I'd do it:
1. Hire someone do do lead generation (cold calling, cold emailing, lead scraping, etc. -- whatever you've been doing).
2. Hire and train someone to close just as well as you do. Pay them a salary + commission (this helps you attract better talent). If they suck, fire them and hire someone else. If they're good, then keep them on board.
3. Grow the team as necesary.

Using that technique, you'll go from a one-man-show to an actual company. Once again, stop thinking about getting good at writing sales copy - there's no point. What you need to do is create a process that does not involve you, but generates sales.
 
Didn't read that giant wall of text you wrote, so this is just an answer to your title:

I write my own shit.

MY key to getting CONSISTENT conversions (leads/sales/clicks) is to:

a. Be very specific with your Ad -> Offer/Content

b. Make sure your Offer/Headline (largest font on screen) makes them say "Holy shit... I was JUST thinking about this"

c. Somewhere VERY CLEARLY explain that you know what you're talking about. "As seen on" is an example of this (and why everyone uses it)

d. Use bullets that do this: "This thing's feature does this so you can get THIS!" You want at least 3-5 bullets (more if your bullets are shitty)

e. Use testimonials.

f. Use pictures of people with some kind of text under/next to it.

g. Try making an offer then striking the offer out and showing a limited time discount. Or come up with some sort of limit.

h. Remove risk with some kind of bad ass guarantee that will get even the assholes who plan on refunding on the last day to sign up.

i. Sell, Sell, Sell! Gain - Logic - Fear "You'll get this and your life will improve!" - "It only makes sense, because it's so inexpensive/perfect for what you're doing/etc." - "If you don't get this, you're going to be stuck with that"

j. Call to Action - The more relevant your CTA is to the initial headline/offer, the better the chance they'll click it.

The more instruction you give, the more likely they'll complete the action.
 
Lol there is no right answer to this question OP. That's why there's A/B testing! We test out different landing pages and content till we're satisfied with the conversion rates.

I personally write my own content for niches that I know. I hire professionals for niches that I have no clue about.
 
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