Does really long-tail Keywords decrease QS?

[tounano]

Hi guys,

I have a quick question, is it possible that some long-tail keywords that gets 3 impressions per month decreases the QS?

Here is what happened: I tracked all my campaigns, and every week for the past 3 month, I added the converting long-tail keywords to my campaigns without looking at their impressions. Now I'm facing a problem that I have a lot of keywords that has really low amount of impressions (under 10) or none.

I think that those keywords are lowering my adgroups and campaign performance history.

What would you suggest me to do?

I thought about 2 action steps:
1. Delete those keywords, and let the Phrases and Broads do the work.
2. Separate those low-volume keywords to different adgroups, that they won't affect my well performing adgroups.

What do you think? How should I act?

Thanks,
Respect.

 

[GeXus]

Google generally doesn't like really long tails.. and 3 impressions a month is hardly worth keeping.

 

[dogfighter]

Hi guys,

I have a quick question, is it possible that some long-tail keywords that gets 3 impressions per month decreases the QS?

Absolutely.

Here is what happened: I tracked all my campaigns, and every week for the past 3 month, I added the converting long-tail keywords to my campaigns without looking at their impressions. Now I'm facing a problem that I have a lot of keywords that has really low amount of impressions (under 10) or none.

Can you run a search query performance report on the adgroups that brought traffic from these keywords before you moved them? See what kind of impression volume they were doing before you moved them. What match type are you using now?

My concern is that you may be receiving low impressions because a keyword somewhere else in your account is stealing the thunder.

I think that those keywords are lowering my adgroups and campaign performance history.

They are.

What would you suggest me to do?

I thought about 2 action steps:
1. Delete those keywords, and let the Phrases and Broads do the work.
2. Separate those low-volume keywords to different adgroups, that they won't affect my well performing adgroups.

What do you think?

You should definitely do #2, but make sure to keep the groups relevant first by search term and user intent. Don't just throw all of your low volume keywords into one adgroup.

As for #1... if you've still got phrase and broad match variations on your exact match long tail keywords, then it's no wonder they're getting low impressions.

A lot of people think that Google AdWords will always show the most exact match type it finds in your account. This is not always true.

If you've had phrase and broad match keywords running long enough to establish a decent quality score, and then you add an exact match keyword that overlaps with them, the impressions may very well continue to go to your broad and phrase match keywords because of their history. This would explain the low search volume of your new keywords.

You need to do some math and plot some points. Get your graph paper on. You need to figure out if decreased volume at a higher conversion rate and possibly lower CPC will make you more money than higher volume at a lower conversion rate and possibly higher CPC. And for these numbers to actually mean anything, you have to be fairly certain that you're not missing out on a bunch of other keywords that could allow to you recapture the volume you lose when ditching broad match keywords.

How should I act?

Act a fool.

Thanks,
Respect.

RRRRRRRRRREEEEEEEEEEEWIIIIIIIIIIIIND!! :rasta:

 

[tounano]

Wow dogfighter,

Thank you for the great answer.

I have another following question.
In case the phrases and broads don't really get the thunder, will you keep those low volume keywords? just in seperate targeted keywords?

Thanks.

 

[kjb1891]

This brings up something that I wondered about before when reading a post Paul made on his UberAffiliate blog. He said that he only uses exact and broad match keywords and doesn't use phrase match at all. He didn't go into detail about why though.

It makes me wonder if you'd get more impressions per keyword match type if you only used broad and exact match or maybe broad and phrase match only? If you had more impressions and as a result more clicks for them that it would make it easier to optimize due to the higher volume per match type and maybe you'd even get a better QS and lower CPC as well.

What's do you guys think?

 

[Jardini]

This brings up something that I wondered about before when reading a post Paul made on his UberAffiliate blog. He said that he only uses exact and broad match keywords and doesn't use phrase match at all. He didn't go into detail about why though.

It makes me wonder if you'd get more impressions per keyword match type if you only used broad and exact match or maybe broad and phrase match only? If you had more impressions and as a result more clicks for them that it would make it easier to optimize due to the higher volume per match type and maybe you'd even get a better QS and lower CPC as well.

What's do you guys think?

Good point there, but I use only phrase and exact match.
I am too scared to be using broad match, I have about 3.5k negative keywords and I am still having 2nd thought about using it.

It would be nice if anyone or paul can come on to explain the benefit of using broad + exact match only..

 

[kjb1891]

Here's a link to the post I was talking about. Read under the subheading "Match Types".

Uber Keyword Research