Does Using PHP on a Landing Page Help QS?

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Holy fuck, from stupid to stupider.

Make one landing page template. Using php, (or whatever you want), echo that keyword throughout the page a couple times, (title is nice, h1 tags, top and bottom of page), then your qs will be higher. Who said anything about having one default keyword?

If you want to get fancy you can even have it send a "category" type through the destination url then have the template page change it's text depending on the category it sees coming through. That will get you an even better quality score but don't do it until you've found converting keywords to work with as it's time consuming and may not be worth it.
 
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lol we are all arguing and yet agreeing to the same thing.

Bottom line: Yes, dynamic insertion works.

Point two: you can get fancy with dynamic insertion to get even better results.

That is all.
 
I'll usually do mod_rewrite + PHP. e.g. have mod_rewrite translate:

yourdomain.com/products/abc

to yourdomain.com/?product=abc
(user still sees: yourdomain.com/products/abc)

You can publish all nice SEO-friendly URLs (on the web or to G) and still use 1 PHP page w/ dynamic insertion.
 
quick question with DKI, how does it match your keyword if your ad is broad matched? is that where the default comes in?

also, does it matter what "x" google uses to crawl the pages, in the index.php?x=kw part of the string? i mean if googles uses src and i use kw, doesnt that mean it wont insert?

I'm curious because I just changed up a test page for DKI for one of my campaigns, and my intial quality score was "ok" for 99% of my keywords, but now that i setup DKI, i have about %5 GREAT, about 50% OK, and the rest about %45 is Poor.... any suggestions on this?

would anyone have any good tutorials on how to setup the excel based strategy that bluesaga mentioned?
 
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