Just how much value do you put on a website's domain age? There are a few keywords I want to target, but some of the sites at #1 have a domain age of up to 8 years, although they don't have a lot of backlinks. Would it be possible to topple these aged giants?
Domain Age Importance
- Thread starter NightG
- Start date
It's not the only thing but in a very competitive niche it can be the trump card. I invest heavily in generic keyword .coms which almost always have good age. Then I max out the registration to 10 years.
Everything else being the same I'll rank higher.
Everything else being the same I'll rank higher.
i will only say it will affect your SERP but not much.
And always remember that quality of backlink is more important than quantity of backlink, check on your competitor backlink and their on-page SEO as well
And always remember that quality of backlink is more important than quantity of backlink, check on your competitor backlink and their on-page SEO as well
Age does matter.
Search Engines judge sites based on lots of different factors. Some of them take age into consideration, some don't, others may do so in the future.
Some of the factors search Engines base their decisions on can be manipulated (eg: peopel can buy more links than they would normally get). Search Engines are aware of. The fact that the age of a domain cannot be faked or manipulated makes it extra valuable.
Why is age important:
Lots of domain renewals shows commitment. it shows that your site is not a fly by night get rich scam. **
Indirectly, domains with an old reg date, generally also have older backlinks. In this case the age of the domain itself does not affect your ranking, but the fact that someone was willing to link to your site for over (let's say) 10 years does. of course, if your domain was only registered 2 days ago, the chances that someone has been linking to your previously unregistered domains for over 10 years are slim to say the least.
So, yes, age matters, both directly and indirectly. Is it everything? No, it just one more factor to take into consideration.
** for that reason it's also a good idea to get links from older domains to your new sites.
Search Engines judge sites based on lots of different factors. Some of them take age into consideration, some don't, others may do so in the future.
Some of the factors search Engines base their decisions on can be manipulated (eg: peopel can buy more links than they would normally get). Search Engines are aware of. The fact that the age of a domain cannot be faked or manipulated makes it extra valuable.
Why is age important:
Lots of domain renewals shows commitment. it shows that your site is not a fly by night get rich scam. **
Indirectly, domains with an old reg date, generally also have older backlinks. In this case the age of the domain itself does not affect your ranking, but the fact that someone was willing to link to your site for over (let's say) 10 years does. of course, if your domain was only registered 2 days ago, the chances that someone has been linking to your previously unregistered domains for over 10 years are slim to say the least.
So, yes, age matters, both directly and indirectly. Is it everything? No, it just one more factor to take into consideration.
** for that reason it's also a good idea to get links from older domains to your new sites.
From my experiences, domain age isn't a major factor once your own website is older than 8-12 months and you have a lot of unique content.
I'll show you 3 examples where I'm number 1 for a domain name that is just over 12 months old. I had 1 top spot in month 7, 2 in month 8 and 3 in month 10. I'm not saying these are overly difficult niches but this was one of my first websites and I took 3 top spots in my first year for a pretty good set of keywords.
I have less link quantity (but better quality) and truck loads more content than any of the others. I have fuck all domain age.
Some of the backlinks show as 0 because market samurai is fucked at the moment due to yahoo site explorer blocking you quickly but I can assure you many of the sites have lots of links and age.
I'll show you 3 examples where I'm number 1 for a domain name that is just over 12 months old. I had 1 top spot in month 7, 2 in month 8 and 3 in month 10. I'm not saying these are overly difficult niches but this was one of my first websites and I took 3 top spots in my first year for a pretty good set of keywords.
I have less link quantity (but better quality) and truck loads more content than any of the others. I have fuck all domain age.
Some of the backlinks show as 0 because market samurai is fucked at the moment due to yahoo site explorer blocking you quickly but I can assure you many of the sites have lots of links and age.
I vote for 7 years old expired domain, just built link with the targeted keyword as anchor text for the aged domain, you will see result very soon.
If you use a brand new exact match domain, the result is not so fast, but if you do almost the same amount of offpage seo to both, i can say both will attain same result.
The age of domain is not a big factor to seo but the aged one reduce the risk of being sandboxed if you start a massive backlink building campaign for it.
I have found that domain age is more important in Yahoo and Bing than it is Google (or at least so it seems). As others have said, I still think it is a factor in the ranking, but with quality backlinks you can still overcome it. Also, as your own website ages then the factoring between sites older than yours and your own becomes far less signficant. For example, what does it really matter if one site is 7 years old and the other is 8? Both are established and aged. I think algorithms in Yahoo and Google factor it much like this as well.
Well, a 7 - 12 year old site, especially if it is a business, is going to have had plenty of time to spread the word about their site. Perhaps even people have developed sites in their niche and send good high quality relevent backlinks to these established sites in the past.
In my niche, I'm competing against very aged sites. I rank #4 right now. The top 3 above me are very old websites and they rank for several keywords. They are established companies and/or research sites in my niche that several people for years have linked to. They are hard to overcome, but it's not impossible. I feel like I"m gaining ground on them.
In my niche, I'm competing against very aged sites. I rank #4 right now. The top 3 above me are very old websites and they rank for several keywords. They are established companies and/or research sites in my niche that several people for years have linked to. They are hard to overcome, but it's not impossible. I feel like I"m gaining ground on them.
Sure, they're entrenched and authoritative, but you can worry about claiming the #1 spot when you're website sits reliably on the first page of Google and you've moved on to other projects.
Finding successful websites you can confidently replicate, out-deliver, and eventually overtake is a strategy in itself.
Finding successful websites you can confidently replicate, out-deliver, and eventually overtake is a strategy in itself.