estimating average PPC conversion rate for herbal remedies

simon121

New member
Jul 6, 2009
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i recently launched an online store that sells 28 herbal remedies for a variety of medical conditions.

i'm looking to hire a ppc manager to take on the campaigns, but before doing so i need to figure out the investment...

has anyone had experience in this niche to have an idea of the average conversion rate for PPC?

i chatted to a couple ppc managers already but their estimates varied too widely to use.


thanks
 


it really depends on a lot of factors honestly, it's something that comes with testing. changing your page design, checkout process, etc can change your conversion rate dramatically, not just the product or ppc itself.
 
good point - i forgot to include that part...

let's say it's 6 months into the ppc campaign - the site, landing pages, content, campaigns, etc. have all been constantly tested, tweaked, and optimized - is there any way to estimate the average conversion rate for this niche?

so far one manager said 1% with a maximum of 3% while the other said 5-6% easy after 6 months.

p.s. the target geolocations are usa/canada