I'm seeing some nice traffic with decent conversions for exact match keywords. However it seems like theres no more room for extra conversions even if i'm number one for those keywords. Should I consider using phrase or even broad match for the keys that produced the most conversions or add a lot of long tails and keep on using exact match? Any feedback is greatly appreciated.
Exact match vs phrase vs broad
- Thread starter dsaare
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Thnx. I am using tracking 202 pro but the problem is when you use thousands of keywords those api fees can add very quickly so i stopped using it for this campaign. i know exactly what keywords convert prolly i will start using the phrase match see what difference it will make.
If I'm after volume, I'll go with broad match (Google only) , phrase, and exact when launching a campaign. Google's reports combined with conversion tracking can be a gold mine for optimizing a broad match campaign that can then be transferred to Yahoo or MSN. Using broad match will, to some extent, show on long-tails, but it can't hurt to try both if you have the ability.
Even if you add negative keywords the ctr will still be the lowest out the match types. are there any fallbacks of setting diff campaign for each type so you wont hurt the exact match key?
1. separate campaign for exact and broad match.
2. shit loads of negative keywords, i mean a SHIT loads and doing this you will have high CTR, if you got enough neg, it will almost be as high as exact match.
3. dont bother w/ phrase match (in my opinion, b/c broad match can cover it)
2. shit loads of negative keywords, i mean a SHIT loads and doing this you will have high CTR, if you got enough neg, it will almost be as high as exact match.
3. dont bother w/ phrase match (in my opinion, b/c broad match can cover it)
If you have the money to test, run broad match on everything, find what doesn't convert and make them into negative KWs. Same goes for phrase match.
Here's how I go about it..
Run phrase and exact match for initial testing, if it goes well throw some more serious cash at it.
Broad match everything in a different campaign and let it run, continually add negative keyword.
Might not be the best but it works
Run phrase and exact match for initial testing, if it goes well throw some more serious cash at it.
Broad match everything in a different campaign and let it run, continually add negative keyword.
Might not be the best but it works
NickRac
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Work your way up.
Start running phrase match for the exact same longtails you're doing exact match for.
Make sure you're running tracking and do a negative match for those not converting
Move to broad when you have a fair amount of negative matches - keep a close eye on all longtails not converting.
Start running phrase match for the exact same longtails you're doing exact match for.
Make sure you're running tracking and do a negative match for those not converting
Move to broad when you have a fair amount of negative matches - keep a close eye on all longtails not converting.
Start running phrase match - just make sure you add your exact match terms as negatives so there's no chance of them competing with each other.
Run regular search query reports, negative the non-converters, and move the performers over to exact match.
Rinse, repeat.
Run regular search query reports, negative the non-converters, and move the performers over to exact match.
Rinse, repeat.
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