Small groups do not need fresh ad copies. That's not what makes you need fresh ad copies.
He needs fresh ad copies because he got a bunch of clicks with a deceptive ad in a small group. So they won't fall for it. Ads with small groups and low ctr that aren't deceptive last quite awhile.
Nice campaign. Part of your problem is you are looking at ROI and on FB I like to look at the amount I clear on each click, since there are a limited amount of clicks in any given group. You make 4.5 cents a click and get a ton of clicks fast. Think about how you could change your ad copy to get 10 cents a click even if you get less, you will saturate the group much slower.
He needs fresh ad copies because he got a bunch of clicks with a deceptive ad in a small group. So they won't fall for it. Ads with small groups and low ctr that aren't deceptive last quite awhile.
Nice campaign. Part of your problem is you are looking at ROI and on FB I like to look at the amount I clear on each click, since there are a limited amount of clicks in any given group. You make 4.5 cents a click and get a ton of clicks fast. Think about how you could change your ad copy to get 10 cents a click even if you get less, you will saturate the group much slower.