Someone may find this useful. It's all simple math, but sometimes it's nice to be able to play with the numbers and see quickly why none of my Facebook dating campaigns are making any money and I'm still working for da man. It's also fascinating to watch how quickly small tweaks in payout/CR/CPC can make or break things.
Download:
Download: why_am_i_losing_money.xls
Download:
Download: why_am_i_losing_money.xls
