I've been fucking around trying to get email/zip submits approved all week, and not just a slap together fucking ad here, I'm talking examining every word in the ad and on the landing page, looking at every image in the ad and on the landing page to make 100% sure that its legit and follows there ad guidelines.
Well I've created several which are 100% in compliance, i spent time making damn sure they were and guess what they still fucking denied them.
As far as I can tell FaceBook employees have been told that if you see a landing page with a big place to enter in only your zip of email address dis-approve the ad.
What gets me more is that I've said ok no fucking quick easy cash with this lets play around a little bit to find what might be working this new years, so found some pay-per-sale offers which I get paid upon credit card submit, created the ad, targeted it, ect...
Right after that I submitted it and boom approved all 3 of them (All related).
So I said well what the fuck these landing pages need more info and are more in your face asking for that info then the zip/email submits are, facebook is stupid.
Until upon further investigation I found this out.
FaceBook will pretty much dis-approve any ad which leads to a page where the user is told they will get a free gift, be entered into a gift draw, or anything else related to the idea of a free item or gift, if that user has to perform some other action (Other then entering in there info) in order to get that gift.
As we all know pretty much all zip/email submits require the user to fill out there email address, then on the next page fill out 2 silver, 4 gold, and 9 platnium offers to get your gift.
If facebook see's that then your ad is as good as gone.