facebook apps traffic situation

mindcryme

mindcryme

walking on a canvas
May 28, 2008
273
3
0
i noticed a bunch of guys griping about the apps.facebook.com traffic in the thread and figured it needs its own thread to get attention.. I have a few friends that aren't on this forum who've been complaining about it as well.. I started out with fb ppc about 3-4 months ago in the beginning i was getting 75% facebook.com traffic and my epcs were nothing short of ridiculous. Now i'm getting the majority being apps traffic and the difference in epc is honestly pathetic.. I think yesterday I held down a 1.56 epc with facebook.com and a .21 cent epc with apps traffic.. Even if i upbid to over a dollar per bid the majority of my traffic is still sent from apps.. Is there anything that can be done about this?
 


Maybe we can try to bully Jeff Iden and the rest of the FB team at ad-tech again. But I guess their answer will be: I can't do anything about it.
 
I had a bit of a laugh standing near the FB booth at ASE listening to person after person complain, then remembered that I use FB ads as well, so i did the same...
 
LOL
redirect all fb apps traffic to some shitty game offer or make monies.
if we makemonies them for a week, they should stop clicking.
 
Advertisers are willing to pay a premium for non-apps traffic, so they will probably to continue to ignore this unless enough of us complain.
 
thuxen said:
I had a bit of a laugh standing near the FB booth at ASE listening to person after person complain, then remembered that I use FB ads as well, so i did the same...
Click to expand...

yeah, lol. dont know why they even did bother to show up. i bet except for a few noobs most ppl only went there to bitch at them.
 
I just posted about this in the huge thread yesterday. I emailed Jeff Iden and here's the response I got:

At this time there’s no way to specify which traffic source you receive, but I’ll definitely pass on your feedback to our analytics team. If you can provide any information around the differences in your campaigns (numbers, conversions, ctr, etc) that would help as well.

Thanks,
-Jeff

I'm not gonna get my hopes up, but maybe if we all send him the data he is asking for, they'll realize how serious of a problem it is and how much more some of us would be willing to spend if they would let us turn off the bad traffic.
 
Jackeyy said:
im surprised the facebook team actually made it out of ASE alive...
Click to expand...
You and me both...

They should be able to separate it wouldn't even be that hard. I think the main reason they wouldn't is that is where 75% of your impressions come from. Which means they would have no one to serve.

I say deal with it and learn how to earn a good overall EPC on the facebook traffic. Try to figure out ways to target non app traffic. They do allow you to heavily target try to figure out how you can target users that are less likely to use APPS.




With that being said. Anyone ever try the APP PPC programs for traffic since the EPC is so crappy not sure there is profit in it. I know I could check and most likely will just thought I would ask.
 
It really varies though, tonight i have stuff running and all im getting is app traffic, during day its more facebook.com traffic. Who the hell knows, all I know is that my shit does not convert on the app traffic.
 
if someone started a website with updates about Facebook's failings that would apply some pressure to clean up their click quality
 
Just registered weakFBtraffic.com if anyones interested in developing into a blog with comments post.

PM me, I'll transfer.
 
Jackeyy said:
im surprised the facebook team actually made it out of ASE alive...
Click to expand...

I was REALLY surprised that the Google Women made it out alive. And I was the only one speaking up and asking non-pussyfied questions without any hope for a real answers but just for the hell of it...
 
The people at the FB stand @ ASE had no idea, they were lemmings sent for the slaughter. Because no one at the stand had any idea how their ad system works... But come to think of it, I don't think anyone knows how it works...
 
thuxen said:
The people at the FB stand @ ASE had no idea, they were lemmings sent for the slaughter. Because no one at the stand had any idea how their ad system works... But come to think of it, I don't think anyone knows how it works...
Click to expand...

Yeah, the Google Booth wasn't the exact star of the show either.
 
You must log in or register to reply here.
Top Bottom