Facebook conversion problem.

H

habeeb

New member
May 25, 2010
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I just started affiliate marketing earlier this week after doing a couple weeks worth of research and brainstorming on marketing ideas. My first Facebook ads campaign performed like so:

http://imgur.com/9snnm.jpg

Which looks okay on paper, but the conversion rate from the landing page is a absolute shit and I haven't even made 100% ROI. Is such a low conversion common with Facebook ads or do I need to shop around for a better product in the same niche?
 


Oh no! You haven't made 100% ROI, shut the fuck up and stop complaining. Unless you're doing retard maths and 100% ROI = Breaking Even?
 
Is the landing page one of your own or do you mean the offer page itself? And by haven't even made 100% roi, do you mean you're losing money? If so, what's your epc? The CTR of your ads is good. What's the conv rate on the offer page? How deceptive are the ads compared to what the paying lead/action is?
 
You almost broke even - good start in my books!

* Split test some more creatives, and more landing pages. Tweak it to death for a bit to try to improve your lander>money page sequence. Might be the noobest tip you'll hear but google website optimizer allows for wicked split testing simultaniously and allows for variable testing (all free). So you can grab 4 headlines, 3 background colors, 5 call to action links, 3 different main images/videos etc. and it pulls combo's, learns the best ones, and spits out a 'this is performing best - by % compared to the rest of the combos'.

Do it.
 
habeeb, I can't see your picture because whatever it is hosted on is moving like molasses. I'm guessing from the other responses that you didn't quite break even.

Technically 100% ROI would mean doubling your money. It's a 100% RETURN. If you're breaking even/losing money, your ROI is technically 0% or less.

Like ncmedia said... TEST TEST TEST. Try changing up your ad text and see if you can get that conversion ratio up. If you are using your own lander, make a few more and split test those. Hell, even split test running the same offer with another network if it's a non-exclusive CPA offer.

If you can't get it profitable, move on. Failure is a big part of the game and you have to just roll with the punches and milk the cash cows when you come across them.
 
Mate, was it for per lead or per sale product? Per lead converts really well, i have few converting at 37% and they have 9-12 fields.
 
stick2Herbs said:
Oh no! You haven't made 100% ROI, shut the fuck up and stop complaining. Unless you're doing retard maths and 100% ROI = Breaking Even?
Click to expand...

Yep, retard-maths. Not sure what I was thinking when I posted that, what I meant was that I wasn't breaking even.

Onedollaridea said:
Mate, was it for per lead or per sale product? Per lead converts really well, i have few converting at 37% and they have 9-12 fields.
Click to expand...

I've been looking for a per lead product to switch to, the picture posted is on a per sale product. It's a 75% commission but with TWO conversions total it isn't worth the investment.

Parthenon said:
habeeb, I can't see your picture because whatever it is hosted on is moving like molasses. I'm guessing from the other responses that you didn't quite break even.

Technically 100% ROI would mean doubling your money. It's a 100% RETURN. If you're breaking even/losing money, your ROI is technically 0% or less.

Like ncmedia said... TEST TEST TEST. Try changing up your ad text and see if you can get that conversion ratio up. If you are using your own lander, make a few more and split test those. Hell, even split test running the same offer with another network if it's a non-exclusive CPA offer.

If you can't get it profitable, move on. Failure is a big part of the game and you have to just roll with the punches and milk the cash cows when you come across them.
Click to expand...

ncmedia said:
You almost broke even - good start in my books!

* Split test some more creatives, and more landing pages. Tweak it to death for a bit to try to improve your lander>money page sequence. Might be the noobest tip you'll hear but google website optimizer allows for wicked split testing simultaniously and allows for variable testing (all free). So you can grab 4 headlines, 3 background colors, 5 call to action links, 3 different main images/videos etc. and it pulls combo's, learns the best ones, and spits out a 'this is performing best - by % compared to the rest of the combos'.

Do it.
Click to expand...

Both good advice, thank you.

dubbyah said:
Is the landing page one of your own or do you mean the offer page itself? And by haven't even made 100% roi, do you mean you're losing money? If so, what's your epc? The CTR of your ads is good. What's the conv rate on the offer page? How deceptive are the ads compared to what the paying lead/action is?
Click to expand...

The offer page itself is what's directly linked to [via affiliate link of course]. And I meant I was losing money, yes -- EPC on that campaign before I paused it was three cents and conversion rate was 1%. The ad describes exactly what's being sold, no deception.
 
Just wanted to update this for the helpful people that replied:

idewiq.jpg


Needless to say, your advice really helped me sort my shit out and I'm now pulling a 4% conversion rate on every click, have over 500% ROI today and my budget on this campaign is only 2/3rds used up.
 
habeeb said:
Just wanted to update this for the helpful people that replied:

idewiq.jpg


Needless to say, your advice really helped me sort my shit out and I'm now pulling a 4% conversion rate on every click, have over 500% ROI today and my budget on this campaign is only 2/3rds used up.
Click to expand...

Congrats!

Now start scaling more. :-)
 
habeeb said:
Just wanted to update this for the helpful people that replied:

idewiq.jpg


Needless to say, your advice really helped me sort my shit out and I'm now pulling a 4% conversion rate on every click, have over 500% ROI today and my budget on this campaign is only 2/3rds used up.
Click to expand...

500% ROI on a fb campaign is pretty sick, so grats on that. UP that budget though! When you got a 500% ROI you gotta do more than $36/day. Do whatever it takes
 
Wait wait, so you're getting people to whip out their credit cards while browsing Facebook, and getting 500%+ ROI at the same time, AND this is your first campaign?

Words can't describe my jealousy...
 
roman8389 said:
Wait wait, so you're getting people to whip out their credit cards while browsing Facebook, and getting 500%+ ROI at the same time, AND this is your first campaign?

Words can't describe my jealousy...
Click to expand...

I just found a very obvious niche and targeted it in a non-obvious way, which is the basis behind the website I'm currently doing SEO/creating content for too. Hopefully it does as well. :D
 
habeeb said:
I just found a very obvious niche and targeted it in a non-obvious way, which is the basis behind the website I'm currently doing SEO/creating content for too. Hopefully it does as well. :D
Click to expand...

Congrats, that's the way to do it. The question I guess is how much volume you can ramp this to.
 
A typical day for one ad in the campaign I was talking about here, one month later.

w19xsp.jpg


I'm making an average of .08-.10 per click, per ad, and paying an average of .02-.04 per click depending on the day. My daily budget is much higher than what I've spent, but because the CPC is so low I barely ever hit it.
 
habeeb said:
Just wanted to update this for the helpful people that replied:

idewiq.jpg


Needless to say, your advice really helped me sort my shit out and I'm now pulling a 4% conversion rate on every click, have over 500% ROI today and my budget on this campaign is only 2/3rds used up.
Click to expand...


Describing what steps you took to "sort shit out" would be helpful.
 
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