Facebook Tip Of The Day: Page Targeting!

[Aequitas]

would you make the page using your main FB advertising account? If so if FB was to take down your page due to the aff links will this effect your advertising account also?

thanks.

Its possible, however a lot of people here seems to be afraid of getting banned or slapped by FB as where I don't see this to be the case and here is why.

I'm not saying that you should continuously post your affiliate links, what I'm saying is that you simply create a page around a product, get as many people to "Like" the page as possible, make sure these people are real, organic, and actually like the product on your page (Try to find a new product not yet on the market or something that was just announced).

Then you wait awhile, could be a month, could be a year, depending on when the product is released, during that time you provide quality engaging content (NO AFFILIATE links or other promotions during this time).

Once you've grown your user base of people who "trust" what you have to say and the very day the product is released then you simply make one post with your affiliate link.

What this does is not you promoting an affiliate offer, it is you saying hey fans check this out, it seems like a good deal (or something along those lines). Hell if your an EPN affiliate your ad could say "XYZ product just wen't on sale, we've been seeing a lot of great deals on eBay, check it out (LINK)." or if your an amazon affiliate your ad can say "Hey so far amazon has the best deal on this product, check it out).

You don't want to "spam" your affiliate link to get you banned, all your doing is informing your fans about the product release and where they can buy it from, lots of large companies do this and lots of small companies do this with their own products.

The real trick as an affiliate is to give your fans exactly what they are looking for, if your off topic or send them to an offer that is "spammy" or is something that they would hate. Then it's your fault that you didn't take the time to read what your fans are saying, you didn't take the time to get to know them. Are they technical geeks? Are they old hags? Are they young gamers? ect...

Getting to know your fans before you slam them with your affiliate link will enable you to target the offer closely, if you can do this your fans will be happy with your information and if their not, they won't hate you, if all the comments on your post say "You suck, this is spam, bla bla bla" make an apology post saying something like "Were very sorry for posting a link that everyone hates, we've worked hard to keep this page of high-quality, ect..."

This deals a little more with consumer relationships then it does with actually making money, get money out of your head when your on Facebook, start thinking quality engaging content and consumer relationships and how to build trust, after that the money will flow naturally and you'll be left untouched with a shit ton of quality leads.

I should do a case study so everyone knows exactly what I mean and what I'm trying to say.

 

[newjersey]

"Anyway take your product idea (The iPhone in our case) and run over to Facebook and setup a Facebook fan page around that product."

ok dumb question..

What type of page do you create? It only seems to work for "Cause or Topic"

 

[-joe-]

Awesome post, +rep.

To the people saying about doing a Geo-IP redirect, though, the problem with that, is you may be wasting a lot of money. Say there's no Australian offer for iPhones, so everyone from Australia who clicks through gets redirected to some shitty unrelated offer. Now say 1000 Australians click through. They see a page that isn't related, and leave. At $2 a lead, you've just thrown away $2000.

Just an example, but something not to be forgotten.

 

[Aequitas]

ok dumb question..

What type of page do you create? It only seems to work for "Cause or Topic"

You can create any page you want, in any niche you want, I've created pages in the game category, the clothing category, the company category, ect... so far they all seem to be ok.

Awesome post, +rep.

To the people saying about doing a Geo-IP redirect, though, the problem with that, is you may be wasting a lot of money. Say there's no Australian offer for iPhones, so everyone from Australia who clicks through gets redirected to some shitty unrelated offer. Now say 1000 Australians click through. They see a page that isn't related, and leave. At $2 a lead, you've just thrown away $2000.

Just an example, but something not to be forgotten.

haha very good point I forgot about that when I posted my response to cardine. +rep for being on the ball.

 

[Shaggy]

+Rep. Great info. I have had thoughts of doing this in the past but it was just another thing on the "to-do list."

Also on the collecting emails topic. A friend of mine created an entire squeeze page out of a facebook page with an aweber optin. He was going to test run Adwords traffic to it to leach some of Fbooks authority I suppose. No clue how the test turned out. May be something I try in the near future.

 

[WickedSick]

When someone clicks the 'like' button on just the ad instead of the 'like' button on the fan page is it the same thing? As an example if I set an ad up for PPC and I get no clicks but I get 100 'likes' I'm getting free people to advertise to through wall posts since 'likes' don't count as clicks right? I'm asking because when people click 'like' on the fan page every wall post you make is like a free ad to your fans. So 'likes' > clicks to keep costs down?

 

[davidb]

+ Rep for the post.

Do you do this type of marketing (Fan Pages) through your personal Facebook account? Do you use a business account? Do you have multiple Facebook accounts (fake people - I haven't done much at all with Facebook - I assume this is being done but no clue really) to run different campaigns/strategies through?

 

[Aequitas]

When someone clicks the 'like' button on just the ad instead of the 'like' button on the fan page is it the same thing? As an example if I set an ad up for PPC and I get no clicks but I get 100 'likes' I'm getting free people to advertise to through wall posts since 'likes' don't count as clicks right? I'm asking because when people click 'like' on the fan page every wall post you make is like a free ad to your fans. So 'likes' > clicks to keep costs down?

I'm not sure but its a good question I'll have to look into this some more.

+ Rep for the post.

Do you do this type of marketing (Fan Pages) through your personal Facebook account? Do you use a business account? Do you have multiple Facebook accounts (fake people - I haven't done much at all with Facebook - I assume this is being done but no clue really) to run different campaigns/strategies through?

I use my personal account to do this but I never click like on my own pages and I never use my real name on my pages and they can never tell that I'm the owner of the page. I do have multiple-accounts, well I only have 3 different accounts so nothing major.

As for running different campaigns and strategies, I would just use one account, their is nothing wrong with testing and trying, just be careful that if your using your personal account and you don't want it banned then play by the rules, read the guidelines, ect... otherwise use a fake account if your worried about it.

 

[fm1234]

Repped. Thanks for this -- like yourself, I lost enthusiasm for FB way back, but for me it was mainly because everything I did there was just a fucking wash. I had one program running that actually took off, and I didn't promote it -- it just turned out to be something people really generally liked and wanted to spread. That was great, but I wrote it off as a fluke because I was unable to replicate the results in other verticals. May give this approach a fresh try.


Frank

 

[davidb]

I use my personal account to do this but I never click like on my own pages and I never use my real name on my pages and they can never tell that I'm the owner of the page. I do have multiple-accounts, well I only have 3 different accounts so nothing major.

I'm such a Facebook Newb I didn't realize you could do that. I figured if you set up a Fanpage everyone would know who owned it.

I setup a personal account over a year ago but never really used it (didn't want to get sucked into a new time waster, plus I prefer to be a little more private, plus my Mother (extremely non-technical) Friended me so I figured screw this). I also setup a business account to test some ads a few months back, but that was about it. I'll have to check into it some more. I'm way behind the curve with Social Marketing.