Facebook UK CPC's skyrocketing?

[mberman84]

over the past 3 or 4 days...my CPC's have skyrocketed. anyone else notice this? im paying about 75% more than what i was paying a week ago.

my CTR is about the same...so i just figure there are a ton more advertisers gearing up for christmas. true?

 

[AlexJames]

mine have actually sunk lower over this week...

 

[DirSP]

It didn't happen gradually though so I think Facebook changed something. I just stopped receiving impressions for my ads on wednesday until I upped my cpc bid.

 

[Xrproto]

Yeah they have. Dunno FB has a new sales team in the UK so maybe they talked some newbies into advertising on there and they are bidding insane prices.

 

[Volume10]

my avg are slightly down over the past two weeks. i wonder if yours is being driven up b/c there are more advertisers in your specific niche.