Get Your Landing Page Game Proper (A/B Testing)

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The Ultimate Guide To A/B Testing - Smashing Magazine - The article

Intro Paragraph:

What Is A/B Testing?

At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the end, you measure which version was more successful and select that version for real-world use.

This is similar to the experiments you did in Science 101. Remember the experiment in which you tested various substances to see which supports plant growth and which suppresses it. At different intervals, you measured the growth of plants as they were subjected to different conditions, and in the end you tallied the increase in height of the different plants.

The links from the article (most of them):

ABtests.com - Share A/B Testing Results. Improve your conversion today.
A/B Ideafox: search engine for A/B, split and multivariate testing case studies - Visual Website Optimizer - Hassle-free A/B, Split and Multivariate Testing
Google Website Optimizer – 108 Free Tips | Conversion Rate Experts
Anne Holland's Which Test Won - A/B Test & Multivariate Testing Education for Marketing Professionals
Effective A/B Testing
An Introduction to A/B Testing
How Not To Run An A/B Test
What you really need to know about mathematics of A/B split testing I love split testing – Visual Website Optimizer Blog
Easy statistics for AdWords A/B testing, and hamsters
Statistical significance & other A/B test pitfalls : Cennydd Bowles on user experience