Getting a campaign profitable

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crocop

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Aug 25, 2012
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Hey guys,

I am having some troubles getting campaigns profitable. For the testing phase, I set up my campaigns with around 10 banners, 2 LPs and 2 Offers and let each variation get around 2x the offer payout or approximately 100 clicks. Now I do find 2 or 3 variations that give me a ROI of 70-100%. So usually I pick the variation with the highest ROI and let it run again. After some more traffic, the ROI drops to 10% or even negative, basically getting very low conversion rates than before. So it's not constant as in the testing phase. And I'm talking about sending 100 more clicks and not 1000. How do you usually approach? Should I give each variation more clicks?
Usually the CTR on my LP also drops, if I only run one banner/variation. Too much exposure? Btw the niche is dating
Hope you can help me out with this, if not enjoy the girls

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Where are you getting your traffic from? Your banners could be burning out. Also in my experience, at least with PPC, you really need to look at things on a weekly level instead of a daily level.
 
Traffic comes from tube sites. And usually I collect this data over several days and I'm bidding amongst the top 3 spots.
 
tube sites as in xxx tubes?

If yes, then variety is key. Wankers are looking for new stimulus, not the same girl.

See which type of ad performs, then try to vary it while staying essentially the same.

::emp::
 
Yup, it's xxx tubes. So it would be better to run one variation (that had a positive ROI prior) and split-test the ad with different images?
Should I lower my Frequency cap after I found a winner, to minimize a "burnout"? Right now it's running at 4 imp./day
 
4 impressions per day? That won't gov you any statistics fodder

::emp::
 
I thought it's pretty common to have a frequency cap of 5. Seeing the same banner 20 times, wouldn't it burnout too fast?
 
Well, using FREQ cap is a must if you don't want to end up paying for a ton of duplicate views.

I often test between 2/3 but it shouldn't make that much of a difference.

You are going for the right setup here and it's very odd that your banner/LP suddenly dropped like that.

You are saying you picked the two banners with the most ROI, but did you setup the right landing page for them as well?

Banner 1 might be making a fucking nice ROI with LP2 and doing jack shit on LP1. Banner 1 could also be doing nothing at all with offer 1, but doing amazing on offer 2.

How are you rotating your landers and offers? Do you have the data on those as well and not just the banners?

Your data should look a bit like this:

Banner 1 - ROI 100%

LP 1 - 0%
LP 2 - 100%

Offer 1 0%
Offer 2 100%

If you are going to track all that, you are going to get a much better data (If you haven't done this already)

Other than that, you could of been copied this fast? you could have been outbid on the network and getting the lower quality traffic, you could have been outbid by someone running the same offers or LPs and taking your profits away...

Could of been a shitty day, such as Wednesdays usually are for me.

The advertiser could be scrubbing the offer that day :)

Welcome to the world of media buying :love-smiley-083:
 
Yeah, have been tracking each variation like you mentioned and set it up correctly. But this isn't actually the first time, that this happens. As soon as I pick one "winner", the ROI drops after some more traffic. Are 100 clicks enough for each variation or am I judging too quickly?
However I'm kinda familiar with all the scrubbing, shaving,stealing etc., but I doubt it would happen after 100 clicks...
Just my thoughts
 
Scrubbing wouldn't be done based on one affiliate but in general to everyone, which can be seen as a slow day (if it happens).

100 clicks isn't a lot but if you are running the offer payout twice, you should have enough data to either keep it going or stop.

In my eyes, it becomes gambling when you keep pushing after that but then again the time you are running the ads could make a big difference as well.

I'm actually running a campaign now which had around 0.50 EPC and a ton of leads yesterday and dropped down to absolute zero.

Just re-created a entirely different angle and I am running that now, will re-open that campaign tomorrow as I know it had a sick ROI. Sometimes it's just odd like that, move on and keep pushing new shit.

Any chance the offer you are promoting changed something on their landing page? Even a different image could do damage...
 
The offer LP is actually rotating the profile pics.
I'm actually running a campaign now which had around 0.50 EPC and a ton of leads yesterday and dropped down to absolute zero.
Click to expand...
This is how some of my campaigns went. 100% ROI one day and the next losing 20%.
I guess I was wrong thinking this would be constant...
 
Honestly there are decent advertisers who will not scrub, so it will run till campaign dies (read banner blindness)
 
Honestly I don't think I'm being shaved or scrubed as for now. I didn't sent many leads, so I wasn't really any concern for the advertiser.
But I can't figure where the problem is, though...
 
crocop said:
This is how some of my campaigns went. 100% ROI one day and the next losing 20%.
I guess I was wrong thinking this would be constant...
Click to expand...

Are your winning variables really converting that much higher ? Instead of keeping just one running, try running your top 3.

On my last campaign I didn't get to fully test it cause my offer went down but I was making more money running my top 2 ads and LPs simultaneously vs. running just the first place winners.

If you can find 2-3 different sets of creatives and angles that all do well then you should be able to beat burnout if that really is your problem.
 
mpbiz said:
Are your winning variables really converting that much higher ? Instead of keeping just one running, try running your top 3.

On my last campaign I didn't get to fully test it cause my offer went down but I was making more money running my top 2 ads and LPs simultaneously vs. running just the first place winners.

If you can find 2-3 different sets of creatives and angles that all do well then you should be able to beat burnout if that really is your problem.
Click to expand...

Great advice, we where just going over this on Skype and your comment is the exact conclusion we had.

Never run one banner.
 
If you can find 2-3 different sets of creatives and angles that all do well then you should be able to beat burnout if that really is your problem.
Click to expand...
This seems true. From my past data, I can remember I had better results running multiple sets (which had a postive ROI) than one single banner/angle.

Thank you all for your advice. I will definitely try what you suggested.
 
Waddup said:
Great advice, we where just going over this on Skype and your comment is the exact conclusion we had.

Never run one banner.
Click to expand...

crocop said:
This seems true. From my past data, I can remember I had better results running multiple sets (which had a postive ROI) than one single banner/angle.

Thank you all for your advice. I will definitely try what you suggested.
Click to expand...

I didn't have time to find this for you yesterday, but I was having the same problem last year on POF.

Check out this advice from dr ngo:

Dr_Ngo said:
You need to rotate sets of ads.

Set A, Day 1, Day 4, Day 7, etc.
Set B, Day 2, Day 5, Day 8, etc.
Set C, Day 3, Day 6, Day 9 , etc.

There's different ways to go about it, but rotating them by days is probably the easiest. Also always be testing new ads. Add them in if they match / beat your best ones.

Banner blindness is inevitable, your goal is to just slow it down. Sometimes a set of ads will just die out. Keep em in your account and turn them on a few weeks or months later for easy profits.
Click to expand...

Also feel free to shoot me a PM with your skype id's. I'm happy to answer questions and always looking to network with people running traffic.
 
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