Good CTR but bad conversions through Facebook PPC?

P

psull

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May 29, 2009
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Hello everyone. I have been reading but have yet to post until now. I've recently started my first campaign (last week) on Facebook using PPC. I'm doing dating because it is easier for a beginner with limited technical skills. Anyway, my CTR after 105,000 impressions is .113%, which I suppose is decent. However, my conversions are awful, sitting at a measly 6.9% and $.24 EPC. I know CTR is not the be-all-end-all but it must mean something. I assume this problem arises quite often, but since I am new I need some guidance as to common causes. Thanks a lot for the help.
 


I've had a campaign where the average CTR was .3, 150 clicks to the offer, not a single conversion.

Good CTR doesn't equal good CVR. You have to keep switching up your copy and images till you find the right combination to get profits.
 
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