good marketing books?

[emwmb]

Looking for something interesting to read. Would love it if there is anything good on seo.

 

[moratraffic]

My favorite SEO book over at Amazon - Amazon.com - The ABC of SEO by David George

 

[Garrett]

tested advertising methods by john caples hands down.

 

[Bofu2U]

Making People Think You Hired Half of India by Bofu2U

 

[-God-]

Guerilla Marketing - J Conrad-Levinson
Made to Stick - Chip & Dan Heath
Ogilvy on Advertising is brilliant as well, by David Ogilvy obviously!
Seth Godin's wrote some good stuff as well. The Big Moo, Meatball Sundae, etc.

Oh, nearly forgot. Probably my favourite and likely many people's favourite, Influence - Robert Cialdini (not really a marketing book, but a must have book for those in marketing).

 

[vinny lingo]

If my house was on fire and I could only save one book, it'd be the Robert Collier Letter Book.

 

[blank_czech]

22 Immutable Laws of Marketing

For copywriting, probably On Advertising/Scientific Advertsing

 

[seiux]

Breakthrough Advertising by Eugene Schwartz -- probably the best book on copywriting ever written

 

[Groomez]

Cashvertising, All Marketers Are Liars... don't know of any SEO books