Google Ad Review Times???

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newbie taking action
Nov 3, 2008
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I am trying Adwords for the First time today. I built a landing page, setup tracking (all stuff I learned here), and submitted my ads about 8 hours ago. I did one set for content, one for search.

As of now, all of my ads are still "under review." Is this normal? Do they approve ads at night and on weekends?

Thanks
 


I've had a campaign running 6 months and an ad I submitted at the beginning of May took around 5 days to approve. Most of the time it's 24 hours give or take a few. Lazy fuckers.
 
It sucks to get all motivated and take action, only to have to sit and wait to see if your efforts will pay off or not.

Sucks
 
Just a quick tip from a PPC noob.

Good idea to put your ads on pause right now, then unpause after they approve them. Otherwise they may approve it at 4AM when you're not around, and depending on what you're bidding it might bite ya when you check in.

The 1st time I tried PPC, it took approx. 5 days to get the ads up and running. (and no they don't notify when they do approve, it just happens)
 
How do you keep everything together with these slow approval times. FB takes forever, and it has been three days since I submitted ads to goole, and they still arent approved.

This sucks
 
Dude it might be cause you have a landing page. Google actually called me and told me that you can't use landing pages for affiliate products. I was promoting a game through GameStop and they paused my ads. They said the reason for this was because GameStop could take up all the ad slots and send all traffic to different landing pages then get all the sales.... still baffles me because I see a shit ton of landing pages. But something to consider.
 
How do you keep everything together with these slow approval times. FB takes forever, and it has been three days since I submitted ads to goole, and they still arent approved.

This sucks

You're either working on the content network or working in a niche known to cause "problems" for google. Usually ads are in "pending review" status, which means they can run on the search network but still need to undergo actual review.

I agree with you, waiting around for reviews is a pain in the ass. That's why people use tools like adsmanager to submit every damn variation of an ad possible, so when you finally do get your ads through, you can start split-testing countless variations before submitting your next batch.

Just stay strong, keep submitting shit, and in no time you'll be neck deep in analyzing/making shit work.
 
You're either working on the content network or working in a niche known to cause "problems" for google.

Second that. And I would actually limit it to "niche known to cause problems", not the content network.

I have an old account that is used only for one well-established site, all as white hat as can be. Content network only, no search.

These days, when I add new ads for a test, they are approved instantly. And I can see clicks coming from the new ads in a matter of hours. Very rarely something is pending. And even then, ads usually become active sometime later during the day.

In the past several months, the only delay I had was when I added an ad with a word "download" in it. That kept it pending until an actual review by someone.

So it looks like G has a system where they try auto-approve as much shit as they can, and only force suspicious ads/landing pages/niches to go through a manual review.
 
OK. I changed the niche and my ads were approved in minutes, both for the content network and search.

I guess my previous niche was the problem.
 
Let me ask you this,

I have my ads setup and all that. I have my keywords in place and bidding. My bidding is over the minimum. It is over the max at this point.

My QS shows 7/10 for all the keywords, and it shows that the ads are showing for the keywords. However, I am getting all zero's in my admin, and my Neverblue stats are showing sero as well.

Any reason I am not getting impressions? Bids are high, budget is high.

Thanks
 
Either the bid is still too low or your targets are low traffic. Usually you need to bid stupidly high until it gets a few clicks, then lower it.
 
Either the bid is still too low or your targets are low traffic. Usually you need to bid stupidly high until it gets a few clicks, then lower it.

If I may ask a related question here. I have seen mentioned several times before about bidding high initially until impressions begin then lowering the price. What I haven't heard is why this is necessary. I guess what I'm looking for is some rule of thumb on how much higher and for how long?

Thanks to all for any input.