google cpm

[nld2756]

I was running a campaign that was getting 8% CTR average (CPC)

I just duplicated that campaign and ran it in CPM.. does anyone have any information for the adwords CPM setting? Im not sure how well it will work, but at 8% CTR, I definately should be getting a lot more clicks. not sure how good it will perform on the content network though.

 

[Thumoney]

Are you talking about 8% in Search? That doesnt mean a lot for the content network. You want to test a CPC content network campaign first then.

Also CPM campaigns' quality score are only dependend on the quality of your landing page (CTR is not relevant as in a CPC campaign): What is 'Quality Score' and how is it calculated? - AdWords Help . That determines how much traffic you can get.

 

[globalim]

you should duplicate your search campagin in yahoo and msn

 

[Bevo Ryan]

its all about placement. Content is a different game than search. CTRs are not comparable by any means.