I haven't gotten much into incentives, but I think it's probably time to start.
Found this from a recent Google survey:
53% of consumers told us they now spend
more time online searching for the latest promotions and discounts,
while 46% spend more time searching for coupons. Marketers can benefit by adding more promotional language, even specific coupons, to their search ads. You may also want to set up printable coupons for your
clients, which users can then find in your clients' local business
listings. For more ideas about ways to meet your audience and maximize
your investment in the downturn, visit our Do More With Less site.
more interesting notes on the survey here: Reaching the informed consumer - AdWords Agency Blog Forum | Google Groups
Anyone have an examples of what types of deals/discounts their adding to their promotions?
One I was thinking of was just positioning the offer as the deal/discount for people joining an email list. got the idea from ad hustler's post on list building List Building & Email Marketing Case Study Part 1 | Ad Hustler
Found this from a recent Google survey:
53% of consumers told us they now spend
more time online searching for the latest promotions and discounts,
while 46% spend more time searching for coupons. Marketers can benefit by adding more promotional language, even specific coupons, to their search ads. You may also want to set up printable coupons for your
clients, which users can then find in your clients' local business
listings. For more ideas about ways to meet your audience and maximize
your investment in the downturn, visit our Do More With Less site.
more interesting notes on the survey here: Reaching the informed consumer - AdWords Agency Blog Forum | Google Groups
Anyone have an examples of what types of deals/discounts their adding to their promotions?
One I was thinking of was just positioning the offer as the deal/discount for people joining an email list. got the idea from ad hustler's post on list building List Building & Email Marketing Case Study Part 1 | Ad Hustler