Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen

dmnEPC

dmnEPC

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The results seem staggering: Advertisers are essentially throwing half of their budgets away every time they pay for display ads. Some 56.1% of all the impressions served on the Google display platforms were not actually seen because they were served outside of the browser window
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Google gets $US55 billion a year, roughly, in ad revenues. A huge chunk of that was paid for ads that no one saw, Google’s study implies. It is worth bearing in mind, however, that many of these impressions are sold on a cost-per-click basis, so not all the ads that are served and go unseen are being paid for.
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Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen | Business Insider

Guess this isn't really news but when you put the dollars in perspective, is google the worlds largest scammer?
 


If ads are not seen less people click and convert so advertisers start lowering their bids which brings the costs down

If those ads were seen the CPMs would be higher
 
Your mind will be blown when you find out that their organic results are optimized to encourage more clicks on paid ads?
 
vgeek said:
Your mind will be blown when you find out that their organic results are optimized to encourage more clicks on paid ads?
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That doesn't surprise me. It is kind of amazing how hard it is to find simple bits of information sometimes, or how their search algo seems to just refuse to understand the context of the keywords you put in once in a while.

Google is a big greasy shit show. They are a public company though, so they kind of have an obligation to their shareholders to act like money grubbing cunts, getting into bed with letter soup agencies doesn't help either...

:usa::usa:
 
potentialeight said:
If you ain't first, you're last.
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