Google's Possible New SERP - NOT HAPPY



Yup, been seeing this for days. It's not "brand" related but rather "authority site" related. Try looking for an established domain name in Google and you'll get their categories, etc listed. Saves you time if you know exactly where you're going/what you're looking.

Also everybodypanic.gif

EDIT: one could argue that those authority websites are brands in themselves. Then yeah, it's brand related. Build brands. Long term yo.
 
Looks like it is authority based. I tried a non brand, non navigational kw for "louisville kentucky papers" and our main paper came up, with all the extra links.

With the brands thinking I had earlier, it would seem to be that if your a brand yourself then your the authority for yourself. But this does seem to be based on authority right now.
 
eliquid said:
Looks like it is authority based. I tried a non brand, non navigational kw for "louisville kentucky papers" and our main paper came up, with all the extra links.

With the brands thinking I had earlier, it would seem to be that if your a brand yourself then your the authority for yourself. But this does seem to be based on authority right now.
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I can confirm this, actually with one of my own sites. It's not a big "brand" by any means and is more of an authority than a brand. If you Google the name I get the full blown listings similar to major brands, etc. So it seems to be the new default for the old style of listing inner pages, which sucks (even though it is helping a few of my sites).
 
Ya been seeing this all morning, was tripping out too and came to WF looking for a thread about it - Interesting though, it comes up on

"gotomeeting" but does not come up on "webex" or even "cisco webex" both being PR7 pages I believe
 
Just tried it on my oldest site (using the site name) which is fairly established but not a huge site, and I get the same thing, 10 big links with descriptions to my main pages.

I do get queries based of my name for a few services and product I made, not sure how much of that helps though.

SEO wise doesn't seem like it will affect anything I'm currently going after even with the brand searches I do.
Even though it takes up space the people who were going to click on spot 2 or 3 probably still will.

Graphically it looks rough, liked the smaller text better.

Interestingly, a search for Ebay doesn't bring it up.
 
Nice, got it on one of my sites, only 8 internal links though, not 10. Guess I'll take a screen cap and add it to the media kit.

I noticed that several of the titles are not my exact page title, but the most common incoming search term for the page.
 
i have seen this brand type of shit for about a week. seems like all review type sites feeding from big sites will suffer
 
Love it many of my websites have them now. Also noticed all the guys that were bidding on my brand names through Adwords have had their Ads killed.
 
Saw the same thing for me.

Pissed me off to because I am ranking #2 for a lot of keywords, with the actual website of the product/brand/company being #1.
 
holy moly changes the entire brand SEO game now. Saw this for one of my old established site, basically they just made the sitelinks big and fat which literally takes upto 6 old SERP spot it seems which basically means around 95% CTR?
 
Using eliquid's search sample above the fold I count two and half organic results and eleven ad units. Out-fucking-standing.
 
medway said:
Interestingly, a search for Ebay doesn't bring it up.
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But if you search for a physical product it displays the image of the product and link to Amazon, eby, Tiger Direct. Google boosting its affiliate earnings?

Also, if a authority site has a generic name it also takes up the large space. Bodybuilding, Womens Health... can't think of any longtail brands atm.
 
DomboCom said:
But if you search for a physical product it displays the image of the product and link to Amazon, eby, Tiger Direct. Google boosting its affiliate earnings?

Also, if a authority site has a generic name it also takes up the large space. Bodybuilding, Womens Health... can't think of any longtail brands atm.
Click to expand...

Products have always been like that, haven't seen anything different.

If you search for Youtube you get the 12 pack, just thought it was weird ebay doesn't do this at all.

Yea see that with those, but for instance with the term 'credit cards' that doesn't trigger it.

Failblog comes up, so even .orgs and possibly .nets could be build big enough to trigger this.

Probably an idea to make bigger sites and try to dominate a niche instead of all the EMD stuff people do which will be pushed down now.

Either that or just concentrate on long tail product searches. Should convert better than the generic names anyways.
 
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