Affiliate marketing should do fine or even grow in a bad economic environment.
1. It's directly measurable marketing, so the risk is limited.
2. It's basically free, no risk promotion for advertisers so they have nothing to lose. Why not slash the internal marketing budget and let affiliates have a field day?
1. It's directly measurable marketing, so the risk is limited.
2. It's basically free, no risk promotion for advertisers so they have nothing to lose. Why not slash the internal marketing budget and let affiliates have a field day?