Headline power

dewme5

New member
Dec 30, 2008
194
1
0
Doing some book reading on how to write copy, and headlines. Something that was suggested by SEO_Mike, and definitely worth while.

I thought this little headline section off of BBC.CO.UK helps to make a point. They all make the same statement, about the same event. Some are more compelling then others.

croppercapture4.jpg



Just one more aspect to incorporate for your split testing.
 


People have short attention span while reading newspapers/news websites.
No.4 clicks instantly, followed by No.3