Doing some book reading on how to write copy, and headlines. Something that was suggested by SEO_Mike, and definitely worth while.
I thought this little headline section off of BBC.CO.UK helps to make a point. They all make the same statement, about the same event. Some are more compelling then others.
Just one more aspect to incorporate for your split testing.
I thought this little headline section off of BBC.CO.UK helps to make a point. They all make the same statement, about the same event. Some are more compelling then others.

Just one more aspect to incorporate for your split testing.