Looking for some help on a new campaign I launched a little over two weeks ago. I think this offer has potential however I'm kind of lost on next steps and could use some help.
To start, here are my campaign stats over the last two+ weeks:
1,891 Clicks
145,709 Impressions
1.3% CTR
Total Adwords Spend: $1,090.74
Total Commissions: $650.00
Loss: $440.74
Kind of a hefty loss so far but I went into the offer ready to lose some bucks at the start. I still think it has potential as I don't think my campaign is where it could be (see details below.)
I'm currently running this campaign strictly on Google Adwords Search only. My campaign is set up with one keyword per ad group for MOST ad groups (total of 1,098 keywords.) I have one keyword set up as broad, exact and phrase in each ad group so I really only have 366 unique keywords. Again there are a few ad groups with more than one keyword but the majority are set up one keyword per ad group. My keyword list is a broad list and I initially came up with these keywords to try and cast a broad net out there to see what keywords will produce sales. As a note, I have not yet started digging deeper on any specific keywords so my list is the same from the start (very broad.)
Some other notes:
- I have tracking set up so I can tell the keywords that are getting me the sales.
- This is a $50 payout so I have 13 total sales so far.
- I ran stats on the offer and I've had 264 clicks through to the offer, my CTR on the offer is 4.92% and my EPC is $246.21.
Hopefully I've provided enough stats to get some feedback but if there's anything else you need to see let me know. My big problem at this point is I'm at a loss on next steps on how to 'twique' the campaign to profitability so hopefully I can get some feedback from some people who have successfully taken campaigns like this to the next level (profit).
My thanks in advance.
-Brian
To start, here are my campaign stats over the last two+ weeks:
1,891 Clicks
145,709 Impressions
1.3% CTR
Total Adwords Spend: $1,090.74
Total Commissions: $650.00
Loss: $440.74
Kind of a hefty loss so far but I went into the offer ready to lose some bucks at the start. I still think it has potential as I don't think my campaign is where it could be (see details below.)
I'm currently running this campaign strictly on Google Adwords Search only. My campaign is set up with one keyword per ad group for MOST ad groups (total of 1,098 keywords.) I have one keyword set up as broad, exact and phrase in each ad group so I really only have 366 unique keywords. Again there are a few ad groups with more than one keyword but the majority are set up one keyword per ad group. My keyword list is a broad list and I initially came up with these keywords to try and cast a broad net out there to see what keywords will produce sales. As a note, I have not yet started digging deeper on any specific keywords so my list is the same from the start (very broad.)
Some other notes:
- I have tracking set up so I can tell the keywords that are getting me the sales.
- This is a $50 payout so I have 13 total sales so far.
- I ran stats on the offer and I've had 264 clicks through to the offer, my CTR on the offer is 4.92% and my EPC is $246.21.
Hopefully I've provided enough stats to get some feedback but if there's anything else you need to see let me know. My big problem at this point is I'm at a loss on next steps on how to 'twique' the campaign to profitability so hopefully I can get some feedback from some people who have successfully taken campaigns like this to the next level (profit).
My thanks in advance.
-Brian