So i have campaign that is running well on the content network. Its not making a profit yet but the numbers look promising. Right now I have the cost per click at $0.55. I need $0.50 to be breaking even and would like to get down to $0.30 to be making a nice profit eventually.
As the campaign is only on the content network its difficult to see the effects of lowering the bids. I really want to avoid losing impressions because I'm getting loads right now and doing nice numbers.
How do you guys go about lowering your bids. Everything I have read says that it is a mistake to lower the bids too quickly. But how long should I keep my bids where they are and what should I do about lowering them. Is lowering 0.01 per day a good rate or is that too quick/too slow? And when do you reckon i should stop lowering? Being on the content network things take longer to happen and this time round I want to avoid losing all my impressions never to be seen again (as has happened in the past) THanks...
As the campaign is only on the content network its difficult to see the effects of lowering the bids. I really want to avoid losing impressions because I'm getting loads right now and doing nice numbers.
How do you guys go about lowering your bids. Everything I have read says that it is a mistake to lower the bids too quickly. But how long should I keep my bids where they are and what should I do about lowering them. Is lowering 0.01 per day a good rate or is that too quick/too slow? And when do you reckon i should stop lowering? Being on the content network things take longer to happen and this time round I want to avoid losing all my impressions never to be seen again (as has happened in the past) THanks...
