hey bros, need some advice on how to proceed.

iijko

iijko

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Dec 13, 2012
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Hello Wickedfire.

I need some help. I apologize for the TLDR.

I've recently had a well earning inner page get outranked by a new mini-site that has its homepage laser targeted to the short-tail term.

I believe it is a simple matter of relevancy, his relevancy score is higher and I am at a disadvantage. And with a few simple paid link services he has leap-frogged my ass.

Here is part of my problem...

My inner page was actually originally optimized around a long-tail, and I unexpectedly ranked top 3 for the short.

Short-Tail: bathroom widgets
My Long-Tail: bathroom sink widgets

My page doesn't contain the exact keyword phrase "bathroom widgets" once on page, but "bathroom sink widgets" yes it does. This page is ranking and getting most of its traffic (which converts nicely) from "bathroom widgets". My entire domain is about widgets.

... but I feel like I am at a disadvantage, and will always be somewhat, because I'm not as laser targeted on this page as my competitors...

My thinking is that I should create a new page that is targeted to this short-tail. (or not?) And that building more links and link juice to this page (feels like I'm forcing it) is having diminishing returns, because there will always be that relevancy issue.

In terms of architecture and seo though, what is the best way to go about this...

I'm mainly using a flat structure (ie not a blog format), meaning all of my main sales pages link directly from a static root, with some long-tail articles nested under the short-tail sales pages. Should my new short-tail optimized page take the long-tail page's place in the hierarchy (linked directly from the root) and then nest the old long-tail page underneath it?

Will this cause too much of an uproar in the serps? This is obviously a big change and it is a clear signal to google that I am trying to optimize around this short tail term.

Making a change like this worries me... I'm still decently new to this, and I'm worried about rocking the boat too much.

Is there a better way to go about this? Or just bite the bullet and go for it?

Any thoughts or advice is really appreciated guys.

Thanks.
 


Try to format your post somehow... Make some keypoints bold, some subheaders, i dunno... It's hard to understand what you want, after tiring day.

Or just TLDR.
 
Ok, first you need to gather a helium tank, an oxygen mask and some ~4 feet long rubber tube.
 
iijko said:
Is there a better way to go about this? Or just bite the bullet and go for it?

Any thoughts or advice is really appreciated guys.

Thanks.
Click to expand...

Bite it bro. It's how we all learn. Everyone has a unique situation. What we think may or may not be right. Try it. If it fails, revert, try something new. If it works, woot.
 
thanks guys.

c4 you're right. Was hoping someone could shed some more experienced light on to the situation, but I should know better, just need to try it and learn and gain the experience no matter what happens.

cheers.
 
Should my new short-tail optimized page take the long-tail page's place in the hierarchy (linked directly from the root) and then nest the old long-tail page underneath it?
Click to expand...

Keep things as they are.

1. Write several new pages (5 to 7) surrounding the target keywords, but not the exact topic.
2. Make one of those pages more relevant to the target keywords
3. Link the other new pages to the more relevant page from step 2. Use a mixture of link text, but keep it pretty close to the targeted keyword and use the exact keyword in the anchor text at least once.
4. Link the page from step 2 to your original page that used to rank well. Do not use the exact keyword in the anchor text. Use something similar... long tail as anchor text.
5. Get a few *quality* links to point to the page in step 2. Don't link to your original page just yet.
6. Wait.
7. If you don't see movement - repeat the above steps and interlink a few of the pages, but not the upper level pages.
 
Thanks Nebraska,

This makes sense, the idea is to carefully build up and flow some targeted relevancy without compromising the specific relevance preference for the original page. is that right?

The new more relevant page from step 2, it should sit on the upper level as well right? or should it be 1 level down from the original page?

Thanks again, very much appreciated.
 
Also, i already have a page which fits the bill quite nicely for the "more relevant" page from step 2. which means all i need to do is support it as you described, and build some links to it.

Your advice has really helped, your explanation caused me to see things on a more granular level.

Thanks again.
 
The new more relevant page from step 2, it should sit on the upper level as well right? or should it be 1 level down from the original page?
Click to expand...

Down, up, sideways... depending on your website it may not matter - just don't link to this page from the home page, site wide links or the main target page.


i already have a page which fits the bill quite nicely for the "more relevant" page from step 2. which means all i need to do is support it as you described, and build some links to it.
Click to expand...
Perhaps - it really depends on your site structure, but if you already have something then I would start there. Strengthen it up with supporting documents and then link it to your main target page. After the supporting pages and internal links are up - get a few quality inbound links.

Be aware of your link profile and build accordingly.
 
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