How do I get 5 cent minimum bids?

Status
Not open for further replies.
G

gkgk11

New member
Apr 2, 2007
460
2
0
Quality score is simply killing me. I've tried all kinds of ads and keyword, but no matter how hard I try I can't get 5 cent minimum bids! I've included the keyword in the title, and in the body text. Its even in the display url!

On my landing page, I have the keyword in H1 tags, in my meta content, in my title, and scattered throught my body.

Yet still, quality score is still giving me 40 cent minimum bids. Its not about it updating, I haven't even run the campaign yet because of the massive minimum bids. Also, every attempt I make at a better quality score, I start a new ad group so it re evaluates my landing page and ad.

Oh yeah, there is only one keyword per ad group!!! How more f**ckin relevent can you get?

Can someone tell me the secret to 5 cent minimum bids? Obviously, there is one.

Maybe i should just bid the amount it wants and hope it doesn't charge that much. If it does, I'm going to be losing money very fast.

Edit: Whatever....I just put in the bid amount...Hopefully my ctr will slowly bring the prices down. Still can anyone give advice?
 


quality score is killing you because you need to stop trying to be an affiliate marketer, and JUST QUIT NOW. you are a FAILURE.

don't expect it to change either, cause i paid matt $$$$$ lots of money to keep you paying top dollar for your keywords why i pay almost nothing.

thank you come again.
 
What a pathetic attempt to sell me your adwords services. I highly doubt you have a private deal with matt cutts. Besides Matt Cutts is not even part of the adwords team "Hi, I joined Google as a software engineer in January 2000. I'm currently the head of Google's Webspam team. I sometimes blog about things, but please bear in mind my disclaimer.

In Pm:
"your likely getting raped by google cause of various reasons, if you want me to help you i can get you cheap clicks. you gotta pay for my advice and help though, and it isn't cheap. but, i can get you started rolling if you want..."

Vapor said:
quality score is killing you because you need to stop trying to be an affiliate marketer, and JUST QUIT NOW. you are a FAILURE.

don't expect it to change either, cause i paid matt $$$$$ lots of money to keep you paying top dollar for your keywords why i pay almost nothing.

thank you come again.
Click to expand...
 
The initial quality score is based on various factors that include:
1. your landing page quality
2. your ad text relevance
3. your account/campaign/ad group quality scores
4. the CTRs of other current and previous ads (including not your own) for the keyword

Sometimes the last item on that list heavily outweighs all the others and give you a high initial minimum bid despite all your efforts to manage the factors that you can control. But after you run your ad for a while, its own CTR will become a lot more important than factor #4.
 
If you make super relevant ads, landing page, and keywords your CTR will be very high and will eventually lower your bids. You can try starting off with 20c or 10c bids and then slowly lower them as your CTR goes up. Sometimes with these campaigns you need to start off high and the move low rather than vice-versa (as many beginning marketers try to do). Also, make sure your landing page has a privacy policy, copyright info, and contact us page (in tiny font on the very bottom of the page) and you might find your QS goes up a bit and lowers your bids.
 
SeoDave said:
Sometimes with these campaigns you need to start off high and the move low rather than vice-versa (as many beginning marketers try to do).
Click to expand...

Don't start high until you've got some experience (or money to burn). I lost a couple grand my first month in AM. But then again, I'm a dumbass...
 
Just cause you start with high bids doesn't mean you have to burn through a lot of money. Just set an acceptable daily budget. By doing this you may get less impressions overall but your CTR can be drastically higher, which will lower your bids in the end.
 
Ahh this is stupid....I setup the exact same campaign on another account...and what ya know...10 cent minimum bids. Google Hates me.

Let me try putting it on a different domain and see if the helps.
 
The domain does matter too. How many indexed pages does your domain have? You have to think seo now for ppc which sucks donkey balls, but that's the way she goes.

You can always look at Yahoo and MSN which are very profitable ppc engines as well, (not as much traffic, but you can still make good $$$)
 
Remember it's Google's priority (at least on paper) to create a positive experience for it's users. So, taking in all of the suggestions listed above (privacy policy, terms of use, contact page etc) there are a couple other things you can try. I've seen people have some pretty good success by creating a blog on the same domain and also linking to some authoritative sites within the landing page.

This is good for a couple reasons.

1.) With a blog, you're setting yourself up for long-term success because more pages will be indexed and your QS will for sure go up, which means minimum bids will go down. You can then start getting organic search traffic which means you can spend less on Adwords. You don't have to go crazy, just write 1 post per week on your topic matter.

2.) By linking to other authoritative sites, you'll start to gain some authority yourself. Google likes sites that link out. For example, if you're selling Golf Clubs or something, throw a couple links at the bottom of the page to Golfing at Wikipedia or the PGA. If you're super considered about them leaving your landing page, just do a white text on a white background or something.
 
Yep I'm making changes now. Thanks everyone for the advice.

aim said:
Remember it's Google's priority (at least on paper) to create a positive experience for it's users. So, taking in all of the suggestions listed above (privacy policy, terms of use, contact page etc) there are a couple other things you can try. I've seen people have some pretty good success by creating a blog on the same domain and also linking to some authoritative sites within the landing page.

This is good for a couple reasons.

1.) With a blog, you're setting yourself up for long-term success because more pages will be indexed and your QS will for sure go up, which means minimum bids will go down. You can then start getting organic search traffic which means you can spend less on Adwords. You don't have to go crazy, just write 1 post per week on your topic matter.

2.) By linking to other authoritative sites, you'll start to gain some authority yourself. Google likes sites that link out. For example, if you're selling Golf Clubs or something, throw a couple links at the bottom of the page to Golfing at Wikipedia or the PGA. If you're super considered about them leaving your landing page, just do a white text on a white background or something.
Click to expand...
 
Regarding where I heard it the first time, they were talking about it on SEO Rock Stars I believe, and then the theory was echoed in the Strikepoint podcast. Can't remember which episodes off the top of my head.

To answer your question, obviously nobody knows for sure but from all of my personal testing and experience, this definitely does play a role. There was a lot of talk on this about a year ago this time in the different forums and such.

Also, it is pretty much a fact that if you utilize or link to google services on your page, they will give you a better QS.

Let's take a look at an example.

A search in Google for "Fishing Supplies" is giving premier spot to takemefishing.org... which is strange, because they have very little actual content on the page. Take a look at the spider view:

Search Engine Spider Simulator

...most of the page is made up of images: not content. But if you view source, you'll see there is a (hidden?) link to a BlogSpot blog, a javascript reference to google maps, and they are using google analytics.

In addition to all of this, they keyword I searched for "fishing supplies" doesn't even show up ONCE on the landing page. Kind of hypocritical no?

This is just one example, I'm sure there are hundreds or thousands of examples just like this.
 
wow.. aim.

That was an education.

WTF?
lol

So new SEO = place some hiddn links to google & you rank highly for obscure terms?
I wonder if it has inbound links with that anchor text...
 
xdhirax said:
So new SEO = place some hiddn links to google & you rank highly for obscure terms?
I wonder if it has inbound links with that anchor text...
Click to expand...

Not necessarily... I was talking specifically about increasing your Quality Score/landing page. This site wasn't ranking for "fishing supplies", it was bidding on those keywords in Adwords when it really had absolutely nothing to do specifically with "Fishing Supplies" and not a single topic or product was covered on the landing page for the purchased traffic.

I don't know if it really has an effect on seo (organic side) long term or not.
 
Wow....I bought 2 new domains and put my ads on those....BAM got low minimum bids. Heh. Looks like adwords doesn't like all your ads in different niches advertising on the same keyword.
 
gkgk11 said:
Wow....I bought 2 new domains and put my ads on those....BAM got low minimum bids. Heh. Looks like adwords doesn't like all your ads in different niches advertising on the same keyword.
Click to expand...

I run multiple different offers off of my same top level domain name, structured like this:

www.myDomain.com/offers/offer-1-page.html
www.myDomain.com/offers/offer-2-page.html
where offer 1 and offer 2 have nothing to do with each other...

​
Is this hurting my QS? Are you saying that if I get a new top level domain for each specific offer I am running that my QS will be greater?
 
Possibility said:
Is this hurting my QS? Are you saying that if I get a new top level domain for each specific offer I am running that my QS will be greater?
Click to expand...

My personal belief is no. Think about very large brands that advertise lots of different products that have nothing to do with each other. Dell computers for example might sell carrying case, mp3 players and computers. A sporting-goods site might sell clothing, footballs, golf clubs, and tents. It's all about the quality and relevancy of the site in general, and specifically the landing page and how relevant it is to the keywords/ad groups you're bidding on.
 
Status
Not open for further replies.
Top Bottom