How Does One Compete?

[Her Highness]

Is it just me, or do many copywriters seem to have a lot of other tools under their belts? What I mean, is that I notice they seem to have the explosive looking headline graphics and their samples might be organized into a very flashy sales page.

I am no graphic artist. I cannot build websites in that fashion either. I was told that copywriters just write up the sales letter in a document format (they give the client words, the client can format the words however they want); is that no longer the case anymore?

I am wondering how a more content driven worker gets by vs. the more graphic and visual sales sorts?

Some boobs for your troubles and/or suggestions:

 

[transistor]

wait, what was the question?

 

[scottspfd82]

Write copy that sells shit. Pay others for graphics. That's all it boils down to in copy, if you can sell you'll make money. If you can't you won't.

 

[Cupid Stunt]

It depends on what you're selling, but generally long copy is best for a straight sell.

When you hire a copywriter they generally only write the copy and it's up to you / a designer to do the rest.

Just split test the shit out of everything - fancy graphics definitely doesn't guarantee an increase conversions.

 

[lukep]

Am I going to go to prison now for seeing that OP? Those chix look young enough to be my sperm still...

 

[magicberry]

pay the cash for both... if you can build a site great... if not then outsource that to... speak to $1 content guy on here... he does good work...