How Does this work? (facebook apps)

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mberman84

mberman84

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Jan 17, 2007
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I am trying to figure out how to use socialmedia.com (on facebook) to promote a toolbar download/install for the young demographic. I keep thinking that people are making this toolbar install into a facebook app that they pay per install...but i am just not sure how this is done. anyone know?
 


mberman84 said:
I am trying to figure out how to use socialmedia.com (on facebook) to promote a toolbar download/install for the young demographic. I keep thinking that people are making this toolbar install into a facebook app that they pay per install...but i am just not sure how this is done. anyone know?
Click to expand...

A facebook app is really just a proxy to your own web server. With the new changes to profiles, people don't even have to install the FB app to view your app.

Not having seen what you're talking about, I can only come up with 2 ways to do it.

1. User buys clicks/impressions on an existing FB app through socialmedia.com (implicit in this is that the application uses socialmedia.com for displaying ads). Landing page goes to the toolbar download page
2. User writes a fb app that displays a link to the download page on the canvas somewhere, and gets people to install it.

Sean
 
SeanW said:
A facebook app is really just a proxy to your own web server. With the new changes to profiles, people don't even have to install the FB app to view your app.

Not having seen what you're talking about, I can only come up with 2 ways to do it.

1. User buys clicks/impressions on an existing FB app through socialmedia.com (implicit in this is that the application uses socialmedia.com for displaying ads). Landing page goes to the toolbar download page
2. User writes a fb app that displays a link to the download page on the canvas somewhere, and gets people to install it.

Sean
Click to expand...

yea...figure its something lilke this. but its pretty much just banner advertising in the app? i feel like there's gotta be something more to it.
 
I tried some tests recently with social media and found their traffic to be very low converting compared to facebook's own traffic.
 
PinstripeRambo said:
I tried some tests recently with social media and found their traffic to be very low converting compared to facebook's own traffic.
Click to expand...

I have no data with which to back this up, but what if the app were targeted?

Throwing something out there...

Facebook app to let people track their weight loss. Could be pretty social -- "Mary Jane Rottencrotch just dropped 5 pounds! Click here to send her a gift!", etc. Display ads for weight loss stuff, weight loss books, affiliate links for presents, etc.

Sean
 
SeanW said:
I have no data with which to back this up, but what if the app were targeted?

Throwing something out there...

Facebook app to let people track their weight loss. Could be pretty social -- "Mary Jane Rottencrotch just dropped 5 pounds! Click here to send her a gift!", etc. Display ads for weight loss stuff, weight loss books, affiliate links for presents, etc.

Sean
Click to expand...
I had a targeted application built specifically for the offer, that was doing well with the fb ads platform, and failed miserably with social media. It's dead now. iFraming offers works decently well still, just need the right offer.

nicky cakes, the problem is not that its <18 traffic, that was what I was going for. The problem is that they and other fb app advertising networks have low quality standards when it comes to click fraud, incentivized clicks ("click here on this ad to see your score!") etc, so most of it is garbage.
 
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