How I Increased Conversion Rates

Status
Not open for further replies.
A

antisycophant

New member
Feb 3, 2007
15
0
0
  1. Better headline - Split testing showed that quotation marks around my headline increased conversions 8% +- 3%. YMMV
  2. Giving genuinely useful information to the audience. The better I presented myself as a resource of quality information the higher my conversions were in fact after a while my need for ppc went down. The opposite was true: If I threw together a shitty ass page and without trying to help them then I had lower conversions.
This sounds great but how did I get the information? Easy, I just went and did a google search for the experts in my field like "keyword expert" or "keyword specialist" then I read their stuff and sent them an email asking non-typical questions that would show I really thought they were cool and smart. Naturally they wanted to give a lot of good information, (you could probably slap together an ebook doing this).
  1. (I know it starts at one again sorry, I can't figure out how to make it go to three) Always tell your audience what you want, don't wander around, if you want them to buy something say so. But make sure that you give them something in exchange for spending their time and money at your site.
  2. Make a nice looking site, this was my biggest problem, since I am not an artist at all. Here is a good resource for free site templates and free pictures: Open Source Web Design - Download free web design templates. and stock.xchng - the leading free stock photography site or check out shitpoint, they usually have them for 25 dollars or less.
Not everything I said here will be useful for all aff programs but this has been tested to work in at least two different situations. Once something works once then repeat!
 


yea good points. headline should contain the keywords.

I would also like to add that use action orientated keywords so you dont get as many tire kickers. Words like 'buy' 'order' 'delivered' 'shipped' 'trial' are effective.
 
Test the shit out of your action-area.

If it's a button, use different colors, flash, arrows... try anything you can imagine. From simple to really cool -- you never know.

Try creating the action early... try building up to it... try putting the action all over the page.

Often the best performer will surprise you. I always to try to predict it... I'm never right.

=====================

Cut through the BS. People can smell BS -- get it off your page. Adjectives are BS, try getting concrete figures for the topic.


================

good post/thread!
 
I have been playing with my action button a ton lately - from simple to flashy, blended to standing out, aff provided to custom made. I think for some offers it def helps a bunch if you make your own button as opposed to using an advertiser provided creative.
 
antisycophant; How did you split test the different landing pages?
Click to expand...
  • Basically you need a way to split up your results. Most aff programs allow you to show which pages are selling how much that way you can run a few different pages at the same time. If they don't then you need to try it with at least 30 conversions (statistical significance) all at once. Then change some element of your page and get another 30 conversions all at once. Then you can plug your results into a spreadsheet or any number of programs freely available like :::SplitTester.com::: or lerchmo's script. If you find that they are 95% different then you stick with the new way. The key is to move volume for the statistical method to work.
  • If you can't do volume then it will be difficult to split test since the data won't be reliable.
 
Status
Not open for further replies.
Top Bottom