How is ReachLocal.com doing this?

T

Traska

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May 7, 2008
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I figured I should ask you guys, as I know some of you do local ppc.

This local dentist has their regular home page Dentists Vancouver WA | Cascade Dental Group | Family Dentistry, Endodontics, and Periodontics through natural search.

But ReachLocal.com is handling their local ppc campaigns and sending traffic to their homepage, through some type of setup that takes you through the dentists entire site while on reachlocal.com's subdomain through the link below.

Cascade Dental (Vancouver,WA)

Do any of you guys know what type of setup this is?
 


Traska said:
I figured I should ask you guys, as I know some of you do local ppc.

This local dentist has their regular home page Dentists Vancouver WA | Cascade Dental Group | Family Dentistry, Endodontics, and Periodontics through natural search.

But ReachLocal.com is handling their local ppc campaigns and sending traffic to their homepage, through some type of setup that takes you through the dentists entire site while on reachlocal.com's subdomain through the link below.

Cascade Dental (Vancouver,WA)

Do any of you guys know what type of setup this is?
Click to expand...

Its some kind of real time mirror that they make. They call it "reverse proxy" technology. It has some issues as I know a lot about it. I've never been able to figure out a simple quick way to do what they do. There doesnt seem to be any services or software that offer it.

The one thing you need to consider is do you really WANT to use the clients website for marketing? Often times they suck and you'll end up with a far better conversion rate with a landing page.
 
AdHustler said:
Its some kind of real time mirror that they make. They call it "reverse proxy" technology. It has some issues as I know a lot about it. I've never been able to figure out a simple quick way to do what they do. There doesnt seem to be any services or software that offer it.

The one thing you need to consider is do you really WANT to use the clients website for marketing? Often times they suck and you'll end up with a far better conversion rate with a landing page.
Click to expand...

I have seen a number of local companies here that have hired ReachLocal to do their PPC as well. It is some type of elaborate yet wonky set up involving different phone numbers and phone lines as well. The phone will utilize a different ringtone in order to tell the company that a call is coming from a PPC ad rather than the normal phone line.

The beauty part is how EXAGGERATED their pricing is and how much they charge on top of the actual cost of each click.

As if that wasnt enough, these guys are CONSTANTLY bidding on PPC keywords such as "company name" in which NO ONE else is bidding, and of which the actual company site already ranks #1 organically.

Thus....ReachLocal's clients are paying for clicks they would have undoubtedly received for free if they had just left it alone.

Don't even get me started on the fact that they are apparently herp derp when it comes to targeting locally, and have companies paying for clicks from visitors living worldwide on keywords such as "keyboard" just to grab an example out of thin air.

IE-Jim's coffee shop located in buttfuck town, BC is paying for clicks and visits from people living in Miami searching for "coffee".

/rant

On another note, isn't AffBuzz doing the same type of site overlay when they link to content now as well?
 
This thread is now about Reach Local
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They set the bar real low for SEO agencies that have half a clue. I have quite a few ex clients of theirs.

In additon to PPC they have their grubby fingers into local organic SEO now with local blogs called "reachcast" sites. They just grew their local SEO workforce like 900% year over year.

While they're clowns when it comes to SEM, the company has damn good business sense. They must make an assload of money with the amount of money they charge clients.
 
lol its so easy

index.php page with iframe at top, then iframe at bottom, it will not change the URL, I have my webserver setup like this so it only shows the orgional domain, and never the directories its in.
 
I was going to ask about this as well. We have a client who uses reach local and we were trying to get their business but I haven't figured out how to offer as much "value" as Reach Local does. The client actually gave me their login info and in their account you can see how much they paid for each click which is confusing because how do they come up with those numbers? Are they doubling their costs from Google or do they have their own pricing formula?

I'd love to figure out how they do it and if there was a white label product out there that offered the same thing, it would be sweet since it's fully automated.
 
exactly as I thought, a few meta tags some tracking and then two iframes.

Code: 
   <!DOCTYPE HTL PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">

<HTML>

<HEAD>



<title>Cascade Dental (Vancouver,WA)</title>



<META http-equiv=Content-Type content="text/html; charset=ISO-8859-1">

<META name="title" content="Cascade Dental (Vancouver,WA)">

<META name="description" content="Cascade Dental Vancouver, WA">

<META name="keywords" content="cascade dental Vancouver,bleaching teeth Vancouver,tooth extraction Vancouver,cosmetic dentist in Vancouver,periodontal disease Vancouver,align tooth Vancouver,white tooth Vancouver,general dentists Vancouver,childrens dentist Vancouver,pediatric dentist Vancouver,cosmetic dentists Vancouver,pediatric dental Vancouver">

<META name="zipcode" content="98683">

<META name="city" content="Vancouver">

<META name="state" content="WA">

<META name="metropolitan area" content="Portland, OR">

<META name="country" content="United States">

<META name="ICBM" content="45.63889:-122.66028">

<META name="copyright" content="2004 ReachLocal.com.  All rights reserved.  Duplication of any content on this site is prohibited.">

<META name="revisit-after" content="14 days">

<META name="distribution" content="global">

<META name="document-classification" content="general">

<META name="rating" content="general">

<META name="GENERATOR" content="MSHTML 6.00.2800.1400">



   

      

<META name="robots" content="noindex, nofollow">

      

   







</HEAD>







   

      

<frameset rows="45,*"  border=0 frameborder="NO" framespacing=0>

        

   



   <frame src="/coupon/d298/298923/index5.html?scid=1112999&cid=782354&tc=11060309490683552&rl_key=35dd68c9f248591e989bdf9a4c96c408&kw=14124997&dynamic_proxy=1&primary_serv=cascadedental.reachlocal.net&pub_cr_id=6747704209&rl_track_landing_pages=1&rl_retarget=1" 

          name="RL_main" topmargin=0 leftmargin=0 marginwidth=0 marginheight=0 

          noresize frameborder="no" scrolling="NO">





   

      







   

      

         <frame src="http://cascadedental.reachlocal.net?scid=1112999&cid=782354&tc=11060309490683552&rl_key=35dd68c9f248591e989bdf9a4c96c408&kw=14124997&dynamic_proxy=1&primary_serv=cascadedental.reachlocal.net&pub_cr_id=6747704209&rl_track_landing_pages=1&rl_retarget=1" 

      

   



          name="RL_top" topmargin=0 leftmargin=0 marginwidth=0 marginheight=0 noresize frameborder="NO">

</frameset>



<noframes>

   <body bgcolor=white text=black>

      <p class="head">The Reachlocal Network Requires Frames.

      <a href="http://www.reachlocal.com">Visit</a>Reach Local for your local advertising needs.</p>

   </body>

</noframes>



</html>
 
TylerDurden said:
I was going to ask about this as well. We have a client who uses reach local and we were trying to get their business but I haven't figured out how to offer as much "value" as Reach Local does. The client actually gave me their login info and in their account you can see how much they paid for each click which is confusing because how do they come up with those numbers? Are they doubling their costs from Google or do they have their own pricing formula?

I'd love to figure out how they do it and if there was a white label product out there that offered the same thing, it would be sweet since it's fully automated.
Click to expand...

They have their own pricing formula, but it often works out to pretty damn close to double what Google is charging for the clicks.

If a business owner has any online sense, they should neverrrrrrrrrrrr agree to pay a company to handle their PPC on a per click basis. This is just begging for them to use generic keywords, wide reaching targeting etc etc...to make sure they get paid as much as possible.

However..it's clearly working. The biz owners are getting clicks and getting visits to their site, so they are unhappy.

It's just a damn shame most of those visitors are useless to their local business, and an even bigger shame that they dont know they could be getting those same visitors for half the price.

Still....gotta respect the reachlocal hustle. Im just jelly.
 
sumohax0r said:
exactly as I thought, a few meta tags some tracking and then two iframes.

Code: 
   <!DOCTYPE HTL PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">

<HTML>

<HEAD>



<title>Cascade Dental (Vancouver,WA)</title>



<META http-equiv=Content-Type content="text/html; charset=ISO-8859-1">

<META name="title" content="Cascade Dental (Vancouver,WA)">

<META name="description" content="Cascade Dental Vancouver, WA">

<META name="keywords" content="cascade dental Vancouver,bleaching teeth Vancouver,tooth extraction Vancouver,cosmetic dentist in Vancouver,periodontal disease Vancouver,align tooth Vancouver,white tooth Vancouver,general dentists Vancouver,childrens dentist Vancouver,pediatric dentist Vancouver,cosmetic dentists Vancouver,pediatric dental Vancouver">

<META name="zipcode" content="98683">

<META name="city" content="Vancouver">

<META name="state" content="WA">

<META name="metropolitan area" content="Portland, OR">

<META name="country" content="United States">

<META name="ICBM" content="45.63889:-122.66028">

<META name="copyright" content="2004 ReachLocal.com.  All rights reserved.  Duplication of any content on this site is prohibited.">

<META name="revisit-after" content="14 days">

<META name="distribution" content="global">

<META name="document-classification" content="general">

<META name="rating" content="general">

<META name="GENERATOR" content="MSHTML 6.00.2800.1400">



   

      

<META name="robots" content="noindex, nofollow">

      

   







</HEAD>







   

      

<frameset rows="45,*"  border=0 frameborder="NO" framespacing=0>

        

   



   <frame src="/coupon/d298/298923/index5.html?scid=1112999&cid=782354&tc=11060309490683552&rl_key=35dd68c9f248591e989bdf9a4c96c408&kw=14124997&dynamic_proxy=1&primary_serv=cascadedental.reachlocal.net&pub_cr_id=6747704209&rl_track_landing_pages=1&rl_retarget=1" 

          name="RL_main" topmargin=0 leftmargin=0 marginwidth=0 marginheight=0 

          noresize frameborder="no" scrolling="NO">





   

      







   

      

         <frame src="http://cascadedental.reachlocal.net?scid=1112999&cid=782354&tc=11060309490683552&rl_key=35dd68c9f248591e989bdf9a4c96c408&kw=14124997&dynamic_proxy=1&primary_serv=cascadedental.reachlocal.net&pub_cr_id=6747704209&rl_track_landing_pages=1&rl_retarget=1" 

      

   



          name="RL_top" topmargin=0 leftmargin=0 marginwidth=0 marginheight=0 noresize frameborder="NO">

</frameset>



<noframes>

   <body bgcolor=white text=black>

      <p class="head">The Reachlocal Network Requires Frames.

      <a href="http://www.reachlocal.com">Visit</a>Reach Local for your local advertising needs.</p>

   </body>

</noframes>



</html>
Click to expand...

There has to be more to it becauae they change on page content, change embeded phone numbers and are able to track form data.
 
Reach Local solicits businesses real hard in our area. Going as far as building the web site out at companyname.net and then employing similar strategies discussed above.
 
Traska said:
Here is reachlocal's inc profile ReachLocal - Woodland Hills, CA - The Inc.5000

This company has their strategy down, even if they are doing a half assed job at ppc.
Click to expand...

A strategy of... losing money!

Over the past 12 months, ReachLocal generated $7 million cash while it booked a net loss of $12.3 million.

RLOC_RevEarnChart_Q_2011-03-31.png
 
Wait I thought iframing on your landing page is detrimental to your landing page's quality score. Yet reachlocal does with with all their clients advertising? How do they do this and keep a tolerable quality score?
 
Yo geniuses, this is more than two simple frames. It's not what affbuzz does. Affbuzz is just a frame for their own site, then a frame for the blog. Reachlocal is a frame for reachlocal, then a frame for cascadedental.reachlocal.com (aka reachlocal owned content). cascadedental.reachlocal.com is the reverse proxy, which literally just grabs the content and outputs it to the user. Note: these will show up as hits for the owners of the cascadedentalsite, but they will all be hits from the IP address of reachlocal's reverse proxy server.

Also, although there are all sorts of semi complicated ways to make strong reverse proxies (squid is commonly used - look it up), the most basic one you can do is a simple:

Code: 
<?php echo file_get_contents('http://www.google.com'); ?>

Reading: Reverse proxy - Wikipedia, the free encyclopedia
 
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