How many users delete their cookies?

lemon116

lemon116

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Oct 16, 2008
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I found Study: Consumers Delete Cookies at Surprising Rate - ClickZ but its from 2005.

Wondering if anyone has some fresh info. I NEED NUMBERS.


Nearly 40 percent of Internet users delete cookies from their primary computers on at least a monthly basis, according to a study by JupiterResearch. The finding has big implications for advertising and marketing firms that depend on cookies for tracking and targeting.
Based on a survey of 2,337 U.S. respondents, the study finds that 17 percent of Internet users delete cookies on a weekly basis. Approximately 12 percent do so on a monthly basis, and 10 percent make it a daily habit.
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stuffing-cage.png
 
keep in mind that browser crashes actually might damage cookies ( I have had this problem with firefox for quite sometime )

I have no numbers, but it would be very interesting to know more
 
I would say 40%. Most people using the net, have no idea what a cookie or how to delete one.

The thing is now a days with browsers toting their 'private browsing' features more and more people use this. You know when you close your browser all your activities are deleted.
 
I would have to think it's much less than 40%. Most people still use IE for fucks sake, much less know what the hell a cookie is.
 
tygoldberg said:
I would say 40%. Most people using the net, have no idea what a cookie or how to delete one.

The thing is now a days with browsers toting their 'private browsing' features more and more people use this. You know when you close your browser all your activities are deleted.
Click to expand...

40%? too high

out of 100 persons that don't work in the programming/computers industry I'd say no more than 5 know what cookies are
 
Rage9 said:
I would have to think it's much less than 40%. Most people still use IE for fucks sake, much less know what the hell a cookie is.
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As of this month, you're officially wrong: Firefox 3.5: The World's Most Popular Browser

Yeah, it surprised me too.

But it doesn't matter whether or not people know what the hell cookies are. Most browsers, on install, ask people if they want to turn on "security features".
"Oooh!" Thinks John Q Fucknuckle "I need security features! What with the interwebs being filled with pedophiles that want my credit card number to buy terrorists with!" and they happily click them on...
... leaving their computer entirely unsecure because they no longer think they need antiviral or firewall software installed, but removing cookies, forgetting passwords and preventing Javascript from running.

And I'm willing to bet that of the population that knows nothing about computers, 40% think that this is a fine and dandy thing.

Seriously, there's a reason registry cleaner software still sells nicely on Clickbank.
 
Most firewalls/antispyware programs remove advertising cookies which probably occurs far more than people manually deleting cookies themselves.
 
I'd say a very small percentage. No way it's anywhere close to 40%. My technically-savvy friends don't clear cookies, and non-tech-savvy friends probably don't even know what cookies are.
 
Won't these reports prompt more vendors to start using Flash Cookies (LSO's/SuperCookies)? Browsers can't delete them, without the Better Privacy extension they stay forever. Even my bank uses them now. Only one of my accounts uses them, maybe more will.
 
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