How much do you spend to test a campaign?
- Thread starter illmill
- Start date
^^^I'm the only one that has given solid advice so far in this thread. Pay attention.
Actually how much you spend on your test depends on your source of traffic.
So, all these "experts" are right AND wrong. So if you want to run 100 clicks (I like to run 200-300, but there's no exact science) and it costs you .10 cents per click, then you tested it for $10. If it costs you $2 per click then it costs you $200.
Then, if you are breaking even or slighty losing money, you can start to refine it and that is STILL called testing. To me, I'm "testing" an offer until I am making the ROI I want. In my case, that's 100% min.
Some people like AffHolic want to make money with every offer. Maybe to prove their powers. I prefer to spend my time with offers where I can make $1000's a day instead of $100's and do as little work as possible. So, I don't even continue to manage some campaigns that make $100's a day because I am too lazy.
To each their own.
If we are talking campaign (as OP mentioned), then yes $500-$1000 is feasible to test. I think some people are confusing this with offers. When I setup a new campaign (let's say teeth whitening), I optimize the shit out of it until it converts (like AffAholic says "force it to convert"). But you cannot get it to convert well without a solid offer, no matter how good your traffic or LP is. There are fixed and variable factors when creating a campaign, and traffic and LP (e.g. CTR) are ones YOU can control. The offer is not something you cannot control, once you send your targeted click there it's up to the offer to do "it's share" to convert. So get your variable shit dialed, and make sure you pick the right offer to send your traffic to (don't just fucking play "Eeny, meeny, miny, mo" with your offer list and HOPE something works because it won't). Your relationship and communication with your AM is key to making this happen.
I don't have a set budget or strategy that I stick to at first.
I'll generally weigh up how lazy I think I've been with the initial campaign, to whether some other motherfucker is making a living with it. If I see beer in the margins, I'll start getting serious.
I'll generally weigh up how lazy I think I've been with the initial campaign, to whether some other motherfucker is making a living with it. If I see beer in the margins, I'll start getting serious.
Good post by affaholic.
A lot of aff managers will tell you the sky is red to get you on a particular offer, but networking with other affiliates and legit managers is a good way to find out what`s converting on the networks and what isn`t. After that, like affaholic said, it`s up to you.
The other night, I took an email submit that is currently a top performer on my network. Setup my campaign and LP. After 120 clicks, and well over double what a conversion is, I was still down quite a bit. Just looking at the numbers, I quickly found I was losing at the LP, and losing bad there. So, I simplified the LP a great deal. 2 hours later I was up $150, and the night ended good. So if it`s converting for others, it CAN convert for you.
A lot of aff managers will tell you the sky is red to get you on a particular offer, but networking with other affiliates and legit managers is a good way to find out what`s converting on the networks and what isn`t. After that, like affaholic said, it`s up to you.
The other night, I took an email submit that is currently a top performer on my network. Setup my campaign and LP. After 120 clicks, and well over double what a conversion is, I was still down quite a bit. Just looking at the numbers, I quickly found I was losing at the LP, and losing bad there. So, I simplified the LP a great deal. 2 hours later I was up $150, and the night ended good. So if it`s converting for others, it CAN convert for you.
Hey AffAholic,
You speak the truth. Now what's up with your link? Please fix and don't dickroll us.
You speak the truth. Now what's up with your link? Please fix and don't dickroll us.
I unusually start with less than $50 to test out a offer/campaign. Also keep in mind that it depends on payout amount too, so lets say that an offer is paying you $10 and another one offering $60 - so you may want to spend more on $60 offer to test compared to $10 one.
Instead of picking a budget, pick a number of clicks (your leads) that you think will give you enough data to make an estimated guess as to the future profitability of your campaign.
If you're doing zip submits obviously you're going to spend less money figuring stuff out than if you're advertising biz opps or teeth whitening.
If you're doing zip submits obviously you're going to spend less money figuring stuff out than if you're advertising biz opps or teeth whitening.
This also makes the assumption that every offer is profitable in the end. I think one extreme is as dangerous as the other.
I don't get why the options end at $400. On the other hand, the campaigns I've run/been running lately have worked almost perfectly out of the gate. I haven't been doing much in the way of PPC on rebills though...
I'm with Aff. I spend 300-700. Make tweaks, Spend another $300, make tweeks, then its off to the races.
F'n problem these days though is Google (Qscore). Most other networks are crap for content/cheap advertising.
F'n problem these days though is Google (Qscore). Most other networks are crap for content/cheap advertising.