How much do you target your keywords?

[Aequitas]

So I'm interested in finding out how much of you play with your keyword lists, say your getting ready for a PPC campaign on Adwords and you've got like 5 thousand keywords that you just made using various tools.

Do you go through that list and delete the ones that are completely un-targeted?, for instance if you are targeting the word "debt management" do you delete the ones which come back "management"?

Or do you just toss them inside of one of your Adgroups and go on with your day?

It seems to me if I'm trying to target say "comedy movies" I don't want to have keyword like "xxx movies" inside of my list, but variations of the sort will come up no matter which tools your using to build your lists, especially when your lists get up in the 5K range.

 

[Jdog]

I start out with small highly targetted lists and expand if those convert.

 

[Aequitas]

I start out with small highly targetted lists and expand if those convert.

Really....not me, I've always used lists around 1000 - 1500 keywords, by trying to have the most targeted ones I could come up with.....I find anything under this gets me fuck all for traffic.

I just spend a lot of time playing with my lists, I make huge ones, then go through them and get rid of the keywords that are no where near targeted, I'm starting to wonder if this is just a waste of time.