How much should I bid on facebook CPC

davidrx

Junior for now
Nov 14, 2009
23
1
0
Hi,

I am trying to setup a campaign on FB. It shows the FB calculated cost is 0.77 - 0.93$

I am not sure what amount to bid. Should I be paying 1$ per click?

Thanks
 


Try the FB traffic estimate tool. Put in your estimated CPC bid and it will tell you how much traffic you should get based on the bid.
 
Set it at $10 and max your ad spend for the day. Come back a few hours later, you should be good to go.
 
It seem it doesn't matter what CPC you bid. If I bid $0.50 and get a really strong CTR my CPC costs will drop and average out to 10% of that. If my CTR sucks my ad will stop showing.

So CTR and CPM seems to be the only thing they care about.