This is a topic that I had been researching on for a bit, which involved 'online-offline' fact finding and hours of organized brainstorming sessions. I've split-tested these techniques on some of my clients sites, and VOILA, they work.
Although the job is relatively easy for regular niches, I think these techniques should help some of the folks out here that stayed invested in difficult niches.
This forum has given me so much over the past few years, and I figured giving a little something back to this community never hurts.
So let’s get on with it…
Topic: Social Proof Is Proof Enough
If you are given the task of selling four cases of your product quickly, who do you think to work with first? In most cases, you gravitate toward businesses you are already familiar and comfortable with.
Before you can count on boosting sales you will need to build the trust of your readership.
This is our first task.
If you want to be seen as an authority in your niche, providing your readers with free tutorials, guides or eBooks can help you create an invisible bond with your audience.
It’s the trust that matters!
When you create these writing samples, you want to focus on providing ‘unbiased’ information.
Caution: This is not the time to focus on endorsing a product or service.
Authority Interviews Give you Authority
It may sound difficult to find an authority to work with for your publication, but it can be very easy if you plan carefully.
• A video interview with this celebrity is ideal. You can provide essential information in your source’s own words so it’s easy for your viewers to follow along.
• Your interview does not need to be a celebrity. Think outside the box. For example, if you are hoping to gain ground in a restaurant marketing niche, consider interviewing the marketing team for a local favorite restaurant.
• Educators at local colleges are often happy to give interviews for academic purposes, and add an air of authority to any interview.
• Technical niches such as woodworking or machine repair can benefit from an interview from a retired member of the field that has decades of experience. Consider making an interview that showcases a hands-on demonstration of the technical applications you are discussing.
It may seem difficult to secure an interview with an authority in your field, but this is easy if you start your search through the right channels.
Start by asking your local TV channels or newspapers for sources they count on. You can also ask peers in your field or your network of friends for ideas. Be persistent, and you will find the connection you need.
Think about your readers and they will think about you
Be innovative with your approach.
There are plenty of interrelated topics that you can use to bring in new readers and grow a relationship with these individuals.
• A man that buys a car will eventually need to purchase a set of tires as well. Think about businesses that are connected with your niche and reach out to people in this business.
• This can be used as a mutual benefit. You can ask local businesses if you can write a guest piece on their blog and offer the same in return.
Example: Going back to our previous metaphor, a local car repair shop can write an article about the best ways to keep up a car for a local used car dealership with a link back to his site. And as a trade-off, the dealership can write a guest piece discussing what to look for in a car to avoid costly repairs. Each company gets the benefits of this exposure while helping out their business affiliates.
• Any business you partner with for marketing purposes should have a solid reputation. Take the time to check out their reviews online, their Better Business Bureau rating and any other information you can find.
For example, if a local coffee shop starts writing guest blogs with a bakery that has failed a few health inspections, it may make people think that the coffee shop is less considerate of cleanliness issues as well.
Any guest post you write on another business’s blog should be relevant to the copy of their site while still referring back to the topics on your own blog.
Tip: Consider pitching your guest post idea to the business before you begin writing so you can work together to find a topic that will be suitable.
When you start writing, work to offer some humorous narrative while still staying on topic. You want to sound ‘relatable’ so people will become engaged with what you have to say.
Although the job is relatively easy for regular niches, I think these techniques should help some of the folks out here that stayed invested in difficult niches.
This forum has given me so much over the past few years, and I figured giving a little something back to this community never hurts.
So let’s get on with it…
Topic: Social Proof Is Proof Enough
If you are given the task of selling four cases of your product quickly, who do you think to work with first? In most cases, you gravitate toward businesses you are already familiar and comfortable with.
Before you can count on boosting sales you will need to build the trust of your readership.
This is our first task.
If you want to be seen as an authority in your niche, providing your readers with free tutorials, guides or eBooks can help you create an invisible bond with your audience.
It’s the trust that matters!
When you create these writing samples, you want to focus on providing ‘unbiased’ information.
Caution: This is not the time to focus on endorsing a product or service.
Authority Interviews Give you Authority
It may sound difficult to find an authority to work with for your publication, but it can be very easy if you plan carefully.
• A video interview with this celebrity is ideal. You can provide essential information in your source’s own words so it’s easy for your viewers to follow along.
• Your interview does not need to be a celebrity. Think outside the box. For example, if you are hoping to gain ground in a restaurant marketing niche, consider interviewing the marketing team for a local favorite restaurant.
• Educators at local colleges are often happy to give interviews for academic purposes, and add an air of authority to any interview.
• Technical niches such as woodworking or machine repair can benefit from an interview from a retired member of the field that has decades of experience. Consider making an interview that showcases a hands-on demonstration of the technical applications you are discussing.
It may seem difficult to secure an interview with an authority in your field, but this is easy if you start your search through the right channels.
Start by asking your local TV channels or newspapers for sources they count on. You can also ask peers in your field or your network of friends for ideas. Be persistent, and you will find the connection you need.
Think about your readers and they will think about you
Be innovative with your approach.
There are plenty of interrelated topics that you can use to bring in new readers and grow a relationship with these individuals.
• A man that buys a car will eventually need to purchase a set of tires as well. Think about businesses that are connected with your niche and reach out to people in this business.
• This can be used as a mutual benefit. You can ask local businesses if you can write a guest piece on their blog and offer the same in return.
Example: Going back to our previous metaphor, a local car repair shop can write an article about the best ways to keep up a car for a local used car dealership with a link back to his site. And as a trade-off, the dealership can write a guest piece discussing what to look for in a car to avoid costly repairs. Each company gets the benefits of this exposure while helping out their business affiliates.
• Any business you partner with for marketing purposes should have a solid reputation. Take the time to check out their reviews online, their Better Business Bureau rating and any other information you can find.
For example, if a local coffee shop starts writing guest blogs with a bakery that has failed a few health inspections, it may make people think that the coffee shop is less considerate of cleanliness issues as well.
Any guest post you write on another business’s blog should be relevant to the copy of their site while still referring back to the topics on your own blog.
Tip: Consider pitching your guest post idea to the business before you begin writing so you can work together to find a topic that will be suitable.
When you start writing, work to offer some humorous narrative while still staying on topic. You want to sound ‘relatable’ so people will become engaged with what you have to say.
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