How to lose $100 in under 5 hours with Google Adwords

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Vapor

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so last night around 3:30am i started rolling out my ppc campaings from other search engines and moving them onto the adwords network for search. all my pages are what work well on the other big 2 search engines, but adwords quality score bot fucking reamed me. i got 14 hits around 20-35 cents then all the sudden my CTR went down the fuckin tube, and my CPC all went up above $10. all my sites have contact page, privacy policy (duplicate from my other landers), and a at least a page of text and good links. maybe the privacy policy has to do with this?

i was reviewing my page today, and i noticed i forgot to upload a robots.txt to disallow my php link redirect script. did some research cause i've never used adwords before and found this on googles site...

How to exclude your landing pages from AdWords visits The relevance of your landing page is an important part of the AdWords quality review process. The AdWords system retrieves all advertiser landing pages by default to ensure a fair and consistent review of all advertiser sites within AdWords.
We believe that a non-participating advertiser does detract from the user's search experience, and from the overall quality of the AdWords program. While you can exclude your site from review, this will provide us with little information about your landing page's quality and relevance. Therefore, if you restrict AdWords from visiting your landing pages, you will experience a drop in Quality Scores for your related keywords. (This will cause higher minimum bid requirements for any landing page for which you've restricted access.)
While we strongly recommend against restricting our system's automatic review of your landing page, you can edit your site's robots.txt file to avoid a review. The file must explicitly exclude your page from our system visits as follows:
  • To prevent AdsBot-Google from accessing your site, add the following to your robots.txt file:
    User-agent: AdsBot-Google
    Disallow: /     ​
  • To prevent AdsBot-Google from accessing parts of your site, add the following to your robots.txt file:
    User-agent: AdsBot-Google
    Disallow: /exclude/

    Where exclude represents the directories you don't want the AdWords system to visit.     ​
Note: In order to avoid increasing CPCs for advertisers who don't intend to restrict AdWords visits to their pages, the system will ignore blanket exclusions (User-agent: *) in robots.txt files.

what's up with this?! how are you guys blocking google from seeing your affiliate links? do i need to roll out some fantomaster hardcore cloaking shiz or what? for now i'm on full stop on adwords. fuck, it be time to light up a fatty and chill for the rest of the evening mon.

:rasta:
 


no, i use the search keyword in my ad text, ad title, url subdomain, and on the actual landing page at least one time for each keyword i bid on.
 
no, i use the search keyword in my ad text, ad title, url subdomain, and on the actual landing page at least one time for each keyword i bid on.
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no, productionhead means we clicked on the link to see what you did to lose 3k in a day and all you did was c&p some google text and allude to not turning your ads off despite being totally clueless on ppc
 
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keyword insertion into ad text has worked extremely well for me so far, i didn't see any reason it wouldn't in google...

this isn't a huge loss, maybe for you. we'll see what tomorrow brings after i got some info back from the adwords team.
 
I don't think G really cares if you do redirects - people often redirect through internal tracking systems, 3rd-party tracking systems, etc. My understanding in regards to your QS is that they will look at the "final" landing page i.e. the page the user ends up on. They don't care about redirects in between, as long as it doesn't break the users back button.

This seems to be evident by the fact that many affiliates who want to "direct link" to a merchant do so by snagging an appropriate doman and just doing the redirect through their own domain. The reason they do is is so they can have a unique display URL of their own. Right??
 
If you run all your outgoing links through redirect script, then they won't see the affiliate links.

Never disallow anything with them, they'll kick you in the groin with shitty qs and high min bids.
 
Vapor said:
keyword insertion into ad text has worked extremely well for me so far, i didn't see any reason it wouldn't in google...

this isn't a huge loss, maybe for you. we'll see what tomorrow brings after i got some info back from the adwords team.
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lol you suck. Good luck trying to get a reply from google. Unless you're an elite advertiser with an account rep you may have to wait weeks to get a reply and then it will be an automated reply linking to the adwords tos. You will never get a hold of a human and if you somehow do you will be told tough luck, too bad and get no refund at all.
 
I do some DTM with an affiliate link and my QS aint bad. Dude their market is Affiliates, dont get all nervous.

Unless you really lost $3,000, if so have you heard of bid limits?
 
First of all this QS business with Google is not news. If you spend 2 minutes on this site or any other affiliate related site, you'll see this is a very common problem. Start reading and finding out what you need to do to fix the problem. I have a campaign on Yahoo that's doing pretty well, and Google is messing me up with high min. bids, low quality scores. I'm working on solutions.

I would recommend getting a landing page with content related to your ad, domain, etc.. I've tried redirects and I'm not getting any luck.

Don't forget about how important unique content is, you get penalized for duplicate content in SEO, they could be counting this with PPC as well. So, if you're redirecting this could be a problem.

As for the person that said that Google is there for affiliates, I'm not sure if that's accurate. I'm sure they get enough "legitimate" business and not have to rely all their revenue only on affiliates. Otherwise they wouldn't be against MFA sites. Google really takes the "user experience" into consideration. If they weren't strict they would be another adbrite or whatever with garbage.

In my experience Google has been helpful with their customer service, you should hear a response from them. Although they're just going to tell you what their policy is, about QS and that's what eveybody is dealing with and trying to find a solution for.

Eventually Google isn't going to be the only search engine with these strict policies other search engines such as Yahoo are going to follow (I've read some cases which shows signs they've already started).
 
dsiomtw said:
I don't think G really cares if you do redirects - people often redirect through internal tracking systems, 3rd-party tracking systems, etc. My understanding in regards to your QS is that they will look at the "final" landing page i.e. the page the user ends up on. They don't care about redirects in between, as long as it doesn't break the users back button.

This seems to be evident by the fact that many affiliates who want to "direct link" to a merchant do so by snagging an appropriate doman and just doing the redirect through their own domain. The reason they do is is so they can have a unique display URL of their own. Right??
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yeah, the idea is they don't show two ads with the same display url at the same time, so you need a unique url in order to have your ad on the page with other affiliates or the actual merchant.

sad news for dr. cutts is that i'm going to launch a bunch more ppc campaigns and log their bot ips so i can serve them different pages with .htaccess tomorrow. oops, no more quality score to worry about.

oh, and i didn't really lose 3k, i only lost about $100 because they stopped serving my ads. haha, here is what it says....

" Inactive for search
Increase quality or bid $50.00 to activate"

I think i'll not bid $50 a keyword... thanks for the offer though...
 
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Vapor said:
yeah, the idea is they don't show two ads with the same display url at the same time, so you need a unique url in order to have your ad on the page with other affiliates or the actual merchant.

sad news for dr. cutts is that i'm going to launch a bunch more ppc campaigns and log their bot ips so i can serve them different pages with .htaccess tomorrow. oops, no more quality score to worry about.

oh, and i didn't really lose 3k, i only lost about $100 because they stopped serving my ads. haha, here is what it says....

" Inactive for search
Increase quality or bid $50.00 to activate"

I think i'll not bid $50 a keyword... thanks for the offer though...
Click to expand...

Are you trying to use a cloaking method for SEO? I doubt it could be that simple or everybody would be doing this by now. Doesn't Google go over PPC ads to check for QS manually? I know not at first, but eventually they have people checking that? That's what I thought I read somewhere.

Also I don't know if you know or not, it's common for Google to give you high bids in the beginning. It takes them some time to check your stuff and lower your bids. Some people will raise their bids high in the beginning and then reduce them gradually.

I had this happen with one of my campaigns a couple days ago. I set all my bids at .10 and only had a few keywords out of my 2000 word campaign active. I kept my campaign active and started getting good CTR with just those few keywords, and eventually many of my other keywords started becoming active at the same bid.
 
yeah, i've heard from "oh crap, i've got dog shit on my shoes-money", that they jack you in the beginning to sort of feel you out before they let you get a good deal. i guess they need to get some data on me. in the mean time, i'll be collecting data on them as they come check me out.

Visitor DetailUnique Visitors Visitor 72.14.193.65 IP Address 72.14.193.65 Date 16 Sep, Sun, 10:35:52 Net Speed Corporate/T1 Organization Google Browser
brw-ie.gif
MSIE 6 Continent North America Operating System
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Windows XP Country United States
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Screen Resolution 800x600 State / Region California Screen Color 24 Bit (16.7M) City Mountain View Javascript Enabled
 
I still don't see how that's going to help. It looks like a "too good to be true" method. Seems to simple. I think you're trying to cloak and I don't know if Google uses bots for their PPC ads. I think they have a particular algo in place for these things. If it does work, I would like to know about this :)
 
Vapor said:
yeah, i've heard from "oh crap, i've got dog shit on my shoes-money", that they jack you in the beginning to sort of feel you out before they let you get a good deal. i guess they need to get some data on me. in the mean time, i'll be collecting data on them as they come check me out.

Visitor DetailUnique Visitors Visitor 72.14.193.65 IP Address 72.14.193.65 Date 16 Sep, Sun, 10:35:52 Net Speed Corporate/T1 Organization Google Browser
brw-ie.gif
MSIE 6 Continent North America Operating System
os-xp.gif
Windows XP Country United States
us.gif
Screen Resolution 800x600 State / Region California Screen Color 24 Bit (16.7M) City Mountain View Javascript Enabled
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Holy shit, you're going to cloak the content to the ad-bots??!?!!? OMGz you're brilliant. Smartest PPC newb ev4r!!!! Dr cuttlettes aon't got shit on you!
 
ubaidabcd said:
I still don't see how that's going to help. It looks like a "too good to be true" method. Seems to simple. I think you're trying to cloak and I don't know if Google uses bots for their PPC ads. I think they have a particular algo in place for these things. If it does work, I would like to know about this :)
Click to expand...

It'll work, for a little bit... just like all cloaking. Except probably not as long, since he's only relying on his own data.
 
I think this is all a moot point. If you use your own domain and a redirect, Google only looks at the final landing page (the page the user ends up at) in their attempts to assign your ad/keyword a Quality Score. In this case they will simple use the content of the merchants landing page, which should be pretty close to your ads and keywords and you'll be fine (otherwise you need to more tightly focus your ads and keywords)
 
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