Just made this article so it may help you.(B2B Email Marketing Top 10 Tips For 2016)
Email marketing is still one of the most powerful marketing segments you should be using to build your list of customers, subscribers or followers and if you have not been working on it, then you should be. The way things have been heading with mobile usage email will (and I feel) will stay king to all marketing trends. Let´s face it, with the unprecedented growth in mobile usages, email is the one thing everyone checks on a daily basses. Just take a look at the latest statistics:
45% of opened emails occurred on mobile, 36% on desktop and 19% in a webmail client. – Adestra “Top 10 email clients” (March 2015)
33% of emails are opened in a mobile application, 17% in a webmail client and 48% on desktop. – Freshmail “Best practices for email coding” (May 2015)
53% of total opened emails occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% percent seen in Q2 2014. – Experian “Quarterly email benchmark report” (Q3 2014)
Not only are companies and online marketers beginning to understand the importance of engagement with the customer through support and care. A lot has changed over the years and repeat buyers are key to any company growth and email is still the best way to be doing this. There is more that can be done by email than any other form of marketing and so I give you the top 10 email marketing tips so you can stay ahead of the game and grow your list for 2016.
1) Excitability
Make it easy for customers or visitors to join your mailing list. If you don´t make it easy for them to join, your list is going to be small and decrease your sales. Try to have a sign up for your newsletter or subscription above the fold, and if you don´t know what that means it´s when a visitor needs to scroll down that would be below the fold.
2) Let Them Know
Let them know what they will be receiving by email before they sign up. This way they know exactly what they will be getting and why they need to open your email. Give them the bullet points of why they will want to open your emails as well. This helps them to know what type of information they can expect from you.
3) Create An App.
If you don´t have an App then you need one. This is one of my best tips and for a good reason. With push notification, easy to us and mobile on the rise you really need to get an App and have the App download on every email you send out.
You want to make sure your contacts will see everything you are putting out there and a really good way is by Apps. An App can send out a notification to everyone that has your app and let them know right away you have posted something new, plus make it really easy for them to revisit your website or let them know of a big sale or product release. Do you know what a push notification is? Here, let me show you.
This will increase the amount of views or your new posts and get you ranked higher as well so make sure to create an App and add it to every email.
4) Incentives
Give incentives such as a free eBook, tips, free product trial or something like that to new visitors coming to your website for them to join your newsletter. This we help you grow your list fast and provide something of value for your new subscriber. Example:You can offer a free eBook or course
5) Mobile Friendly
As I have stated above, mobile is on the rise and growing very fast so make sure your emails are mobile friendly. If they can´t read it, then you just lost them and that’s the one thing you don’t want. Places like GetResponse.com offers great email campaign services and there email temple's are responsive and mobile friendly so check them out if you have not done so yet. If you are working with an email campaign service make sure that there responsive email temple's you are working with.constantcontact.com is good as well.
6) Add Polls
By adding polls to your emails it will help with engaging with your readers. This will also get your readers to visit your site again and help with your ranking. This is also a great way to see who is opening your emails and who is not, what articles are pulling the most interests and much more.
7) Add Video
Try to add a video to your email as much as you can. People LOVE videos and this will help with driving traffic to your site as well. People are lazy by nature and may not have the time or feel like reading, but they will watch a video if it´s there. This also helps with putting the human element into your email as well. If your readers see you adding videos to your emails they are more likely to open more emails coming from you.
According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
8) Don´t Fire Hose Them
Don´t send everything you have at once to your new subscribers and don´t try to sell everything you have in one week. This will just upset your new subscriber and they will never open any of your emails. The best practice is maybe 2 emails a week and just with updates or new posts.
9) Give Them Just Enough
Don´t give the whole story away in the email, give the reader just enough to where they want to read the rest of the story by visiting your website or blog. This will get them to keep visiting and help also with ranking. The point with any email marketing is to get them to your website or blog, if you are giving them everything you have in your email they have no reason to revisit your site again.
10) Social Sharing
This is a big one, ALWAYS add your social platforms in your emails! Social sharing is increasing by over 34% yearly and just keeps going up, if you are not giving every opportunity to your readers to follow you then that could really hurt you. By adding the social platforms to your emails, readers can then follow you and retweet or share a post you have just made and that is a big help with ranking. I get surprised when I see emails coming from big companies and they don´t add there social platforms, what if I liked what I read and would like to see if they posted more on their Facebook or tweeter account? I would not be able to since they never added them.
Ending Note
Email marketing is very important to any company or marketer so you really need to make sure you get the most out of it as you can. You can do more with email marketing then you think and I have just given you 10 of my tips. If you think by adding a newsletter and sending out meaningless content is going to help then don´t waste your time. I can guarantee that if you put in the right time an effort into your email campaigns then your RIO will increase and your email list will grow. Your contacts are the key to your business TAKE CARE OF THEM.
Hope this helps