How where you're holiday sales?

dmnEPC

New member
Dec 23, 2010
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I'm curious how you guys did this holiday season? 2014 was my best year ever. We beat 2013 by the end of August. But fuck the holiday sales where pure dog shit. Down almost 65% as of right now. I have no idea what to make of it. This happened with proven tested products. Makes absolutely no sense at all.
 


Some niches surprised me greatly.

Trending in poor economic times: quality and old school products.

Frugality becomes trendy.
 
Didn't run any holiday promotions but things are sitting fairly consistent whilst competitors running pretty generous promotions. Can't really complain about that.

Going to switch it up this year and run some post-christmas promotions, think it will work well in my niches.
 
Some niches surprised me greatly.

Trending in poor economic times: quality and old school products.

Frugality becomes trendy.

Agree. I'm in evergreen niches as possible. And <$10 toys shouldn't be an issue
 
Won't comment on online business, since it's service related, but as far as investments go, doing pretty good.

Most of my investments are in sports season tickets, and I'd say I sell over 50% of inventory in the holiday season.

You'd be surprised at how many people wake up on Christmas morning, realize they didn't buy a gift, and pay the ridiculous markup to get instant download tickets.