This old mini-documentary from 1978 teaches bands and marketers alike about how with some clever tactics, promotional stunts, and good timing - even schoolteachers and taxi-drivers can become legendary rock icons worshipped by millions:
http://www.youtube.com/watch?v=U6ctEoB3fV8
http://www.youtube.com/watch?v=VU4bmFluQGM
Listen and learn.
http://www.youtube.com/watch?v=U6ctEoB3fV8
http://www.youtube.com/watch?v=VU4bmFluQGM
Listen and learn.