"It won't break even if it's dropped, and we can actually bend the screen," Berkeley said, at which point he grabbed the edge of a prototype screen and started bending it forward and backward without anything happening to the display or the image quality.
Berkeley then pulled out a prototype phone that used a Youm display. The part of the device's screen curved around onto one of its edges.
"Content can now flow along the sides of the device," Berkeley said.
He then covered the phone with a case that left the curved part of the screen visible and showed how he could still read a message without having to use the entire display.
"This kind of display is going to allow our partners to create a whole new ecosystem of devices," he said. "Devices with bended, foldable and rollable screens."
Samsung then ran a video in which two guys have devices that use the Youm displays. One has a tablet that then folds up and has a second screen on the outside so it can be used as a phone. On the other man's device, the screen slides out of a box after he presses a button.
"Imagine the products you could design with this," Berkeley said.
