Is it still possible for the small guys to generate auto loan leads???

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bwagz1400

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Jul 30, 2008
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Hey All,

I'm a noob to the forum and have been lurking around looking for advice in the auto loan niche. I know some people in the industry and they tell me it can be very lucrative.. but then i see all posts about how saturated the niche is and I'm think to myself if its even worth it to try to get something going.

I've dabbled here and there just because I have a genuine interest in the web but I'm thinking its time to start making some bank.

Anyway.. Besides landing a half way decent domain name- do you guys have any thoughts on getting started in auto?
 


I don't have any specific tips, but I will say that it is possible for someone new or someone on a small budget to get into a competitive niche. It might be more work for a competitive niche like auto loans but it's still very possible and doable. Good luck.
 
I think you can do it. It's not going to be as easy as, say, sweaters for pet sheep, but never give up.

Do some niche analysis on keywords. Punch some car insurance terms into Wordtracker's free tool ("huh huh...he said...'tool').

Look for a term with a respectable number of daily searches. Then enter that same term into Google and be looking for no more than 500,000 organic results. Once you've found that, you've found a target keyphrase.

Good luck.
 
Thanks for the advice Daniel. Its the small budget things that concern me.

I know I will have to spend a lot of time on this to jump into such a competitive field- but I think thats part of why I wanted to get into this niche in the first place...
 
its possible, if you planning to do ppc you should know clicks can cost upwards of $8
 
Hey Monty- Thanks a ton. Thats some great advice for finding a keyword.

I have been researching this for a while and know I'm looking at the polar opposite of sweaters on a sheep... whatever that may be...
 
If you're working on a small budget, find something else. Competitive niches are for the well-funded. If you're looking to approach this by finding some "super-profitable-magic-keywords" that people aren't bidding on, you're looking at weeks upon weeks of mental masturbation at its finest.
 
NoelKuhl said:
If you're working on a small budget, find something else. Competitive niches are for the well-funded. If you're looking to approach this by finding some "super-profitable-magic-keywords" that people aren't bidding on, you're looking at weeks upon weeks of mental masturbation at its finest.
Click to expand...

I agree with these sentiments as well. Our company does a ton of business in auto loans, and I think it would be hard for a small player to jump right in PPC (not impossible). It would be expensive to build your campaign history up. You could run out of funds before seeing the fruits of your efforts.

Lower hanging fruit exists. Just find a non competitive niche. Once you build up some funds, you can see about playing in auto loans which while having more volume, will require more funds.

If you have some good domain names, think about doing SEO on it instead.
 
Here is what it comes down to...

Paid traffic vs. Free traffic

It's not so hard to put a website, throw something on it...

It comes down to the traffic.

Paid Traffic:

Issue with this is the market is comeptitive and others can afford to spend much more then the average person to get a lead, sale, or w/e

Free Traffic:

Issue with this is it takes time, doesn't convert as high as the paid traffic in most cases.

My advice would be to go with free traffic.
 
ppc is like poker- in that you have to be ready for swings to occur and thus 'sit down at the table' with 20-50x the big blind minimum.

Highly competitive spaces are not only competitive from a conversion/position standpoint, they're competitive from a cost per click standpoint as well. Whether this represents a barrier from entry is (IMO) highly dependent on two things:

1) can you write and ad and build a landing page that converts roughly EQUAL to the competition

2) <and most important> do you have enough money so that you can actually test and re-tool from data you obtain? Personally I would not enter the auto finance space without expecting to lose $2,500 (I don't enter niches with much cheaper keywords without expecting and being fully willing to toss $250-500 either). This doesn't mean you will, however if you test what happens spending $4/click and after 20 clicks pull the campaign you have zero statistically significant data that your campaign you just killed wasn't profitable.
 
Understand

I have to say i deal with publishers all day long and the auto vertical is one of the more demanded leads types we deal with (besides payday loan).
I do hear the frustration of trying to get into a niche market and trying to get the traffic.
When you determine that and want to move forward give Leadpile a call. Good luck!
 
Mr. M Holt I'm not quite sure what you added other then to try and spam the company you work for. When it comes to selling auto leads leadpiles coverage is only so so. Also their prices on payday and auto loans are only so so. If you're looking for some place to sell leads wholesale consider detroit trading they have great coveragle.

With that said is there a reason you want to start with auto loans? Consider this. If you're interested in doing PPC then you're going to have a very very very hard time. As most of the top players have direct to buyer connections or preferred pricing to wholesalers. Also I know that a good number of them all host their own forms and mail the data they get. So the actaul PPC can be a loss leader because they make their money on the mail. I'm not saying you can't do it but next to porn and payday it's one of the most mature spaces in the affiliate marketing world. Personally if you want a high paying competitive niche to play in go for ringtones or dating. Because you have a lot more options of keywords to bid on.
 
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