I've been thinking about putting together an SEO/Adsense Playbook.

efeezy

efeezy

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Oct 5, 2007
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Yeah, yeah I know, I'm not a fan of the majority of ebooks out there either, but I've seriously been kicking the idea around of creating a really good SEO & Adsense instructional playbook that incorporates on all of the knowledge, theories and ideas that I've learned over the past few years to get sites ranking well + making good money with Adsense and other monetization methods.

I'm thinking of touching on some of the more basic elements of SEO all the way up to advanced link building techniques, traffic generation, keyword research, content creation methods as well as my personal tips & tricks to make more money with content based advertising, Adsense etc.

So I guess I'm looking for any input you guys (and gals) might have for a project like this.


  • Is there anything in particular you would like to see as part of an instructional manual like this?

  • What kind of price point would you be willing to pay for content you can actually use to better your SEO efforts and/or make more money with your Adsense sites.

  • Are there things that you absolutely can't stand in most ebooks and should definitely be avoided?
With all the other people hocking ebooks out there, why do I possibly think the world needs another one? I'm no self-proclaimed Guru for starters. Those of you who I talk to on a regular basis sure as hell know that. I'm also not claiming that my methods are going to make you a thousand dollars a day, but then again, there's no reason that's not possible. I'm just a regular ass guy who's tried a lot of different methods and I know what works and what doesn't. I think a lot of people could benefit from some of the knowledge I have to offer, because it's real world experience at work, not just bullshit guesses and ideas.

And don't worry, I'm not going to be pitching the hell out of it here, but if anyone is interested in knowing when it's completed, I'll be happy to oblige.

If it's a shitty idea, please say so, but I'm curious to know what you all think before I even begin putting it all together.
 


I have read a few posts from the brass here on WF and they have only 3 rules that they really sand by.

1) Don't write an E-Book
2) Never Write E-Books
3) Don't Write an E-Book

Again this is not my advice rather the advice of the brass here on WF I think it was actually the 10 basic rules but I get board easy and really don't like typing all that much...
 
Who's your target audience, and where do you plan on selling it?

Will you create a hook that differentiates you from the other gazillion bullshit publishers?

If you're asking my personal opinion/interest, I've never made close to what you make with adsense (singling that out, cuz I know you make consistent, passive income from it, and we're pretty much even on epn), but what can you offer me that I can't find already if I were to really get after it?

Just scratching the surface here, but the answers to those questions would form a decent starting point.
 
I'd be interested in reading it when it comes out. My biggest pet peeve is the guys who say to contact them if you have questions and then they never respond. Don't even bother putting that in there if you have no intention of responding. Also make sure it's updated regularly or if you don't want to do that then stop selling it once it becomes outdated.
 
there's nothing wrong with eBooks, it's just that most ebook dudes are fucktards who don't really know anything.

You know what you're talking about, so it would be a trusted book. But the problem is that your best customers don't frequent here much because they get chewed up and spit out all day long. You'd have to reach out to WaFo and all of those other places, and that is probably something you don't want to do.

The bigger question is why sell something you've spent so long to learn? why not do consulting?
 
dchuk said:
there's nothing wrong with eBooks, it's just that most ebook dudes are fucktards who don't really know anything.
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Yes, they are. Most of the time the reason is:

dchuk said:
The bigger question is why sell something you've spent so long to learn? why not do consulting?
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People who know stuff don't want to give it away for ebook dollars :)
 
I would be interested in this when it is completed. I don't do much SEO but I have this video site that I've been adding videos and blog posts daily for about little less then a year. Supposedly it's ranking decently, just don't know what the next step would be.
 
I buy a lot of stuff relating to adsense (because I like passive income) but rarely learn anything new. I have a feeling your book would be good though. I'd be interested in reading it.


efeezy said:
  • Is there anything in particular you would like to see as part of an instructional manual like this?
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step by step on setting up multiple adsense accounts. Good info too I don't mean "use your brother's name" etc.

Info on scaling either multiple sites or fewer single sites to at least mid 5 figure months passive.

efeezy said:
  • What kind of price point would you be willing to pay for content you can actually use to better your SEO efforts and/or make more money with your Adsense sites.
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$47, $97, I don't know $9,997 if it gets me back to 2005 income numbers.

efeezy said:
  • Are there things that you absolutely can't stand in most ebooks and should definitely be avoided?
Click to expand...

Beginner stuff like how to set up your first adsense account.
 
efeezy -

As someone who reads your posts looking for details the way a detective looks over a crime scene I can say I'd buy this in a heartbeat.

However, you probably have a better way to monetize this. I'm thinking something like...

$100/year newsletter, 1 issue/week with updates methods
$20/mo forum with access to resources/tools/examples

In short - take the material that would be gathered in an ebook and build an ongoing list/membership site that is very specific to what you do.

Just my $0.02.
 
quite frankly, if you just wrote a case study as a book, people would be popping boners all over the world.

Build a site and document it for 3 months. Fuck, write it like a journal, but include screenshots and income.

I'll definitely take a review copy of it
 
charityblake said:
i hope you know what you write so you can get more income, and we get more knowledge
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Now that's the kind of quality suggestions I was lookign for. Thanks so much charityblake for your supreme insight. You may have just convinced me to do this project after all.

And now in response to those of you who AREN'T ON CRACK!. I really like the idea of doing the case study and documenting it as a journal. That might even prove more helpful than just breaking down all the elements of SEO and Adsense in an ebook. On the other hand, the subscription based site is a good way to go also. I'm definitely leaning more towards those than a traditional ebook at this point.

And as for the consulting ideas, I have thought about that, but that's basically client work and then people start holding you directly responsible for their shit. And if you're charging people hundreds/thousands of dollars to hold their hand through the SEO process, and they don't do it right or aren't getting the results they want, then you suffer the wrath. I'd rather not waste my time with those types of headaches.
 
just make quality stuff, don't use huge letters and double spacing to get to "1234 pages PDF". Less water, more info. Step by step guides are always good and of course case studies :)
 
efeezy, do the journal, write daily for 3 months about a case study site, then setup a drip feed subscription site that drips in each days journal entry. That way it seems like people are following along with you. Finish each entry with task lists for people to do on their own sites.

Have a forum setup where people can access different areas each month, just like ppc-coach
 
If you did the eBook, it's going to end up on TheVault sooner or later. So, I'd go along the lines of a newsletter/mailing list approach.

Let them get the first for free and then subscribe to get the remaining weekly newsletters. That way it's not going to get ripped.

Or like dchuck suggested above where someone who pays gets to view a new forum each month with exercises or something the longer they are a member.

Anyway, as far as content goes - you aren't writing an eBook, you're writing a course. It's about how you market that. People expect eBooks to be cheap and they might pick up one new idea. People expect to learn from a course and will pay more. It also allows you to have a tiered pricing structure.

Things you need:

  • Good Articles with lots of screen shots
  • Videos
  • PowerPoint Slides
  • Check Lists
The first point seems like a no brainer, but I have yet to glance over an ebook that gives decent screen shots or pictures. Yeah, they may refer to one thing the article was discussing around the point they put in the picture, but it doesn't describe much more than that and it's usually when you're wanting to see what something else looked like.

You need some videos as well, even if it's just doing a walkthrough of what you have already written and taken screen shots on. Hell, you might even make the video while you're writing and taking screen shots and just edit the boring parts out of the video.

It's all about learning styles and adding value. If you cater to only one learning style, then you're not capitalizing on the entire market.

Now, the PowerPoints are mainly for people who don't want to read the full article and don't want to sift through the video time and again to find a point they were looking for. It's also for the people who like to print stuff out. You might just include the highlights of the article with some screen shots as well as add the check lists at the end so people can write on them.

You do need a check list as dchuck said, if only too help people know which points to apply to their own sites. It doesn't take long to do and you can even include them once at the beginning of the article to let people know what you're going to be covering (then use them as headings later on in the article) and then again at the end so people know what's been accomplished.

You're basically just recycling content and reformatting it. It's a lot less work than it seems and you'd be surprised at the people who will still pay for something even after they're through with a the course just to have access to the material - but that material has to be worth it.
 
The idea of a journal sounds very appealing. By adding the videos, screen shots, checklists etc...you could have a real winner on your list. I'd definitely be interested in reading your ideas.
 
I think the forum/list approach makes the most sense. You'll be building a decent business for yourself rather than something that's 'here today, irrelevant tomorrow'.

-Make an ebook that gives just enough 'secret sauce' to generate interest in your private forum.
-Sell it cheap and after it's initial run, make sure it finds its way to the torrents ect...(free marketing)

If you can get your forum members making money you'll have no problems keeping them around at $20/month.

One other thing, if you set it up with different areas that can be accessed every month you would be wise to to make sure you are giving out some useful shit from day 1 or people will be canceling. Not everyone will be a newb.
 
I'm leaning towards setting it up as a case study / journal subscription program. I think that if I charge $100 for a year subscription to the service, I can roll out a few case study projects, and have a small forum area to keep people involved and learning new techniques they can try on their own sites. What I think would appeal to a lot of people is that they will get to follow and see the actual results from a real site, where as most of the time we all hide our case study site and just report on it's progress. Showing SERP progression and actual income earned will be a cool way for people to learn in a kind of hands on manner.

Here are a few of the things going through my head at this point.


  1. Picking a good niche for the actual case study?
  2. Should I do the case study first and then drip feed it, or do it in real time? I think real time might be the way to go so people can see the actual results as they're happening.
  3. What should I call this project to make it appealing to would be marketers. In all honesty, I'll probably market this towards a lot of DP and WaFo members. I would think they'd eat this shit up.
Any other thoughts or ideas that might be a good part of something like this?
 
$100 a year, that's just above $8 a month. Depends on how much you're going to offer but I'd probably charge more than that.
 
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