Keyword research: how do you know which numbers are accurate?

Use google's keyword tool and put your term in exact searches.

You'll get a pretty accurate estimate of how many searches it gets per month. And if you rank #1, expect to get 30-40% of the traffic each month.
 


You can use free version of semrush for findind high traffic kws. In paid version it will get you longer list of words.
 
If you log into Google Adwords the keyword tool returns a LOT more results - it should be the same list as SEMRush. If not, just add a keyword or two to your seed list and search again.
 
Google's are pretty accurate for the most part. download them as csv and explore the monthly trends as well. some keywords are seasonal and have ups and downs. The number shown on the tool are mostly averaged out.

If you have some budget, you can buy ads on adwords, that is pretty much the most accurate way to find the searches for keywords. However you need to be good at quality score, adwords targeting etc..
 
If you log into Google Adwords the keyword tool returns a LOT more results - it should be the same list as SEMRush. If not, just add a keyword or two to your seed list and search again.

Well, I don't think so.
Could show this on screenshots?
 
Could show this on screenshots?

Just try it yourself...you will see. Besides, SEMRush gets its keyword data from Google... they numbers are usually the same. If not, SEMRush has not updated.
 
I'm researching keywords using some software and online sites. They all give different numbers for the amount of searches for the keywords or the amount of traffic a keyword is bringing to a specific site.

How do you know which numbers are right?

How do you know for sure which keyword to target if one site says it gets 1,500,000 searches and another says it gets 30,000?

I work for an Internet Marketing agency, New Epic Media, and we use Market Samuari. It helps you break down which number is accurate and which ones are the best!

I wrote a review about it, "Market Samurai Review", on our website if you are interested in it!

Let me know if it helps! :)
 
what kind of numbers do you guys look for in a particular keyword, both global and local?

Assuming you are doing exact match?
 
what kind of numbers do you guys look for in a particular keyword, both global and local?

Assuming you are doing exact match?

Those are probably the 2nd and 3rd most important things when looking for keywords.

Pick your keywords by finding categories with high converting demographics and high payout offers. Then worry about the volume/ cpcs.

Remember, the goal is to find a profitable keyword, not a huge one.
 
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